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Marketing Director

3 months ago

Alexandria, United States Classic Cottages, LLC Full time
Job DescriptionJob Description

Marketing Director - Luxury Home Builder


As the Director of Marketing at Classic Cottages, you will be responsible for developing and executing comprehensive marketing strategies to elevate our brand, generate leads, and drive sales growth. The ideal candidate will be a strategic thinker with a proven track record of success in the home building industry and a passion for innovation and creativity.

Compensation:

$110,000 yearly

Responsibilities:
  • Develop and Implement Marketing Strategy: Create and execute a comprehensive marketing strategy aligned with company objectives to increase brand awareness, drive qualified leads, and support sales efforts.
  • Oversee all aspects of brand management, including brand positioning, messaging, and identity development, to ensure consistency and relevance across all marketing channels.
  • Lead digital marketing initiatives, including website management, SEO/SEM, email marketing, social media, and online advertising campaigns, to enhance online visibility and engagement.
  • Develop and implement traditional marketing tactics, such as print advertising, direct mail, events, and sponsorships, to reach target audiences and drive brand recognition.
  • Conduct market research, competitive analysis, and customer insights to identify trends, opportunities, and challenges, and leverage findings to inform marketing strategies and tactics.
  • Drive lead generation efforts through effective lead nurturing, conversion optimization, and marketing automation strategies to support sales pipeline growth and revenue targets.
  • Manage marketing budgets, allocate resources effectively, and track ROI to maximize marketing investments and achieve business objectives.
  • Collaborate with sales, design, construction, and other departments to ensure marketing initiatives are aligned with overall business goals and objectives.
Qualifications:
  • THIS IS AN IN PERSON POSITION - MUST LIVE IN DMV AREA
  • Bachelor’s degree in marketing, Business Administration, or related field.
  • 5+ years of experience in marketing leadership roles, preferably in the home building or real estate industry.
  • Salesforce experience is a plus.
  • Proven track record of developing and executing successful marketing strategies that drive brand awareness, lead generation, and revenue growth.
  • Strong understanding of digital marketing channels, technologies, and best practices.
  • Excellent analytical skills with the ability to interpret data, extract insights, and make data-driven decisions.
  • Exceptional leadership and team management skills, with the ability to inspire and motivate others to achieve excellence.
  • Creative thinker with a passion for innovation and continuous improvement.
  • Excellent communication, interpersonal, and collaboration skills.
About Company

Classic Cottages, LLC is an Alexandria-based real estate development company specializing in the design and construction of high-end custom homes in Northern Virginia. The company was established in 2010 and has grown rapidly since its inception. Classic Cottages is passionate about building high-quality homes that meet modern lifestyle needs. Its fully integrated team of designers, sales, marketing, and construction professionals consistently adapt to industry trends to meet market demand. Our company is looking to add a Marketing Director to the team