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Digital Marketing Specialist

2 months ago

Garland, United States Firehouse Roofing Full time
Job DescriptionJob Description

Duties and Responsibilities

  • Research digital advertising trends

  • Measure digital traffic

  • Measure and report on digital marketing effectiveness and performance using available tools and present monthly/quarterly to key stakeholders

  • Monitor Google Analytics

  • Manage and optimize Google Business Profiles using SEO and other tools

  • Manage and optimize PPC, i.e. account structure, keyword research, bid strategies and management, ad copy writing and other core PPC capabilities

  • Manage and optimize Local Service Ads profiles

  • Scale campaigns to maximize ROI

  • Evaluate and track KPIs through implementation of goal setting and event tracking on company website

  • Achieve quality leads through digital marketing channels at a cost per lead in alignment with business goals

  • Work with web dev to ensure seamlessness, quality control, and collaboration between search and website

Key Skills

  • Research Ability

  • Digital Literacy

  • Organized Work Habits

  • Strong Attention to Detail

Qualifications

  • Proven experience as a digital marketing specialist or similar role

  • Understanding of marketing elements (including traditional and digital marketing such as SEO, social media, and paid search) and market research methods

  • Demonstrable experience in marketing data analytics and tools

  • Competency in MS office and marketing applications (Google Ads, Analytics, Local Service Ads, etc.)

  • Well-organized and detail-oriented

  • Exceptional communication and writing skills

  • Industry awareness partnered with a creative mind

  • Experience with data analytics and measurement

  • Able to work 100% in-office in our Garland, TX location

Who You Are

  • You pride yourself in ability to build extensive, high-detailed Google Adwords campaigns

  • You love A/B testing

  • When everyone else says something is working or going to work, you are a positive pessimist who assumes something can always be improved

  • Team player attitude, solid work ethic, willing to pitch in where needed

  • Problem solver, able to troubleshoot issues independently, and drive them to closure with minimal supervision

  • Comfortable with fast-paced environment and dealing with ambiguity

  • Technically capable, excellent communicator, desire to improve processes

Why You'll Love Working Here

  • Opportunity to be a part of a team that cares about your personal life just as much as your professional life

  • You like having fun and being a part of an awesome work family

  • Opportunities for growth and development

  • Discount on company services for you and your family and friends

  • Amazing benefits - paid holidays, quarterly company family meetings, fun team activities