Digital Media Planner

Job Title: Digital Media Planner, Marketing

Employment Type: Full Time, 40 hours/week 

Reports to: Senior Digital Paid Media Manager 

FLSA Status: Exempt 

Who We Are 

LIFE SURGE is a leading company in the industry of faith-based live events and financial education programs. One of the fastest growing organizations in the country, LIFE SURGE exists to inspire, transform and equip people to build their personal impact in ways that glorify God. By annually producing 20+ events and providing financial education to thousands around the nation, we do just that.   

We are a team of experienced professionals who are passionate about helping people learn, grow, and connect so they may live more enriched lives. Our culture is one where we celebrate one another, individually and as a team. We look to acknowledge and reward our star performers. Let your light shine in our company      

Opportunity 

We are seeking a highly skilled and experienced Digital Advertising Coordinator to join our dynamic team and assist in our paid digital advertising efforts for our live events marketing organization. As the Digital Advertising Coordinator, you will support our Digital Advertising Manager in driving brand awareness, demand generation, and ticket sales for our 20+ events held nationwide.   

Responsibilities 

1. Continuously evaluate and monitor our advertising strategies across various digital channels, with a primary focus on Facebook ads, Google ads, Instagram ads, and other relevant platforms. Adjust the media plan, in coordination with our external advertising agency, based on CPA and ROAS goals and other metrics. 

1. Ensure that our digital campaigns are designed to drive conversions and executed on time, incorporating creative elements and proper channel usage. 

1. Utilize your expertise to create a sense of urgency and scarcity through innovative ad messaging and promotional tactics, driving potential attendees to take immediate action. 

1. Analyze and review campaign performance, audience behavior, and other relevant data. Provide data and recommendations to the Digital Advertising Manager. 

1. Utilize your deep knowledge of Meta advertising to segment target audiences effectively and tailor ad content based on demographics, interests, behaviors, and other relevant factors. 

1. Execute A/B testing of creative, targeting, and messaging parameters to identify the best performing ad sets. 

1. Stay current with the latest industry trends, algorithm changes, and best practices on various digital advertising platforms to maintain a competitive edge. 

1. Generate regular reports on campaign performance, key metrics, and actionable recommendations to share with stakeholders and drive informed decision-making. 

Qualifications 

1. BS/BA in Marketing or related field required.

1. 3-5 years of proven experience in managing paid advertising campaigns, with a specific focus on Facebook, Google, and Instagram advertising. 

1. B2C experience with retail and live event ticket sales a plus. 

1. Deep proficiency of Meta Ads Manager, custom audiences, lookalike audiences, and other advanced features. 

1. Understanding of data analysis and performance metrics. 

1. Ability to come up with innovative ideas to engage audiences and increase event attendance. 

1. Excellent organizational skills with the ability to manage multiple events simultaneously and meet tight deadlines. 

1. Strong written and verbal communication skills, with the ability to collaborate effectively with cross-functional teams. 

1. Understanding of marketing principles, audience segmentation, and customer behavior in the context of event marketing. 

1. A collaborative attitude, open to feedback, and a willingness to work in a fast-paced, ever-changing environment. 

Job Benefits 

• Health, Dental, Vision, Life, Holiday and Paid Time Off. 

• Non-corporate, casual, entrepreneurial, comfortable, fun, and proactive work environment.  

• High-level performers, disciplined, and self-motivated people will do VERY WELL in this environment. 

If you are a results-driven Digital Advertising contributor with a passion for event marketing and a proven track record of driving ticket sales through digital channels, we invite you to apply for this exciting opportunity and help make a significant impact on our organization's growth and success. 
 

LIFE SURGE is an Equal Opportunity Employer. We value diversity and seek to empower each individual while supporting the many perspectives, skills, and experiences within our workforce. All employment is decided based on qualifications, merit, and business needs. 

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