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Outreach Coordinator
3 weeks ago
Education and Work Experience: Associate degree in human services, social work, public health, or related fields.
Nature & Scope-Principal Areas of Responsibilities:
(This list of duties and responsibilities is not all inclusive and may be expanded to include other duties and responsibilities, as management may deem necessary from time to time)
- Maintain a calendar of outreach activities, including community events, appearances, and other communication/activity opportunities.
- Establish and maintain relationships with referral sources, including hospitals, clinics, and other healthcare providers, to generate client leads.
- Develop and execute outreach plans to promote the agency's services to potential clients, community organizations, and healthcare professionals.
- Develops and maintains all overall understanding of company department and roles. Works closely with various individuals, departments, and committees facilitating cross-functional involvement.
- Conduct presentations and informational sessions to educate the community and potential clients about the agency's homecare services and benefits.
- Monitor and analyze outreach efforts, track leads, and provide regular reports on outreach activities and their impact on client acquisition.
- Organize and participate in community events, health fairs, and other promotional activities to increase awareness of the agency's offerings.
- Coordinate with the intake and scheduling departments to ensure a smooth transition for new clients and facilitate effective communication between clients and the agency.
- Identifies ways to improve the quality of training provided by department managers. Designs, creates, and maintains training presentations and tools for company.
- Conducts market and industry research and integrates into current marketing strategy.
- Collaborate with the marketing team to create promotional materials, including brochures, flyers, and digital content, to effectively communicate the agency's value proposition.
- Coordinates daily marketing rounds throughout the community and surrounding areas. Passes out marketing materials to increase exposure of Caretruly services offered.
- Supplies weekly marketing reports to Supervisor. This will include the contacts made out in the community and surrounding areas.
- Work with Supervisor to achieve daily, weekly, and monthly client census goals.
- Assist with Client and PCW satisfaction surveys as directed by Supervisor.
- Participate in job fairs and maintain relationships with community agencies.
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