Managing Director of Marketing and Communications

2 months ago

New York, United States Excellence Community Schools Full time
Job DescriptionJob Description

Who We Are

Excellence Community Schools (ECS) is a Charter Management Organization (CMO) supporting schools in the Bronx, NY and Stamford, CT. Our programs are based on a proven, nationally recognized model, which originated in our flagship school, the Bronx Charter School for Excellence, a National Blue Ribbon School.

Our Mission and Vision

Our schools prepare young scholars to compete for admission to and succeed in top public, private, and parochial high schools by cultivating their intellectual, artistic, social, emotional, and ethical development. We accomplish this by offering a challenging and rigorous academic curriculum, which at the earliest of grades has an eye towards college preparation. To achieve this, our schools create a supportive and caring environment that at all times has high expectations of all students. We offer a differentiated, project-based learning environment that seeks to develop high-level analytic and critical thinking skills in all of our students. Our engaging and rigorous approach to educating our scholars is implemented by a collaborative team of teachers.

Who We Need

We are seeking individuals who are dedicated, ambitious, and committed to student success and education reform. Qualified candidates must demonstrate records of achievement, high degrees of personal responsibility, and the drive to do whatever it takes to ensure that every child achieves academic success. This individual must be committed to excellence, lead by example, and see collaboration as a key component of success. The successful candidate will be proactive, forward-thinking, and have the ability to turn data into information that can be used by network and school leaders to best serve our students.

Job Overview

The Director of Communications and Marketing will lead and oversee all communication and marketing strategies and initiatives to drive brand awareness, engagement, and growth. This role requires a dynamic and strategic leader who can manage a team, develop comprehensive communication and marketing plans, and effectively communicate the brand's message across various channels.

Responsibilities

Strategic Planning

  • Develop and implement communication and marketing strategies that align with Excellence Community Schools’ mission and annual goals.
  • Create and manage annual communications and marketing budgets and plans.
  • Conduct market research to identify trends and opportunities.
  • Analyze and iterate plans to ensure quarterly and annual goals are attained.

Brand Management

  • Ensure consistent brand messaging across all communication and marketing channels.
  • Oversee the creation and maintenance of brand guidelines.
  • Enhance ECS’s public image and reputation.

Communications

  • Develop and manage a comprehensive communication strategy, including internal and external communications.
  • Write and distribute press releases, newsletters, and other company communications as directed.
  • Conduct quality control audits on all communications.
  • Develop working relationships digital and print media agencies.

Marketing Campaigns

  • Plan, execute, and optimize marketing campaigns across digital, print, and other media.
  • Analyze campaign performance and adjust strategies as necessary to achieve KPIs.
  • Collaborate with sales and product teams to develop promotional materials and sales tools.

Digital Marketing

  • Oversee ECS’s online presence, including website, social media, and email marketing.
  • Implement SEO, SEM, and other digital marketing tactics to drive traffic and engagement.
  • Utilize analytics tools to measure and improve digital marketing performance.

Team Leadership

  • Lead, mentor, and develop the marketing and communications team.
  • Foster a collaborative and innovative team environment.
  • Set clear performance goals and conduct regular evaluations.

Stakeholder Engagement

  • Collaborate with senior leadership to align marketing strategies with business goals, respond to crises or challenging situations quickly and professionally
  • Build and maintain relationships with key stakeholders, including customers, partners, and media.

Requirements

  • Bachelor’s degree in Communications, Marketing, Business, or a related field. Master’s degree preferred.
  • 10+ years of experience in marketing and communications, with at least 5 years in a leadership role.
  • Proven track record of developing and executing successful marketing and communication strategies.
  • Experience with digital marketing, social media, and content creation.
  • Strong leadership and team management skills including the ability to lead and motivate a staff to produce high-level, brand driven content.
  • Excellent written, verbal and digital communication skills.
  • Proficient in marketing analytics and performance metrics.
  • Analytical and creative thinker with strong problem-solving abilities.
  • Outstanding organizational skills coupled with an ability to multitask and prioritize projects while meeting deadlines in a fast-paced, dynamic environment.

Benefits

Compensation

  • Salary is commensurate with experience and qualifications. Base salary $150,000
  • Health Insurance, dental, vision & 403b Retirement Plan
  • Paid Time Off/Paid Sick Leave/Parental Leave/FMLA
  • Short-term, Long-term Disability benefits and Life Insurance

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