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Marketing Manager

3 months ago

Fort Lauderdale, United States OneWater Full time
Job DescriptionJob DescriptionDescription:

OneWater Marine is looking of a Marketing Manager to lead and make a difference as part of a fast-paced environment. We are an integrated marketing and digital team focusing on marine sales, consumers, and business-to-business (B2B) marketing. We build retail traffic and have the results to prove it. The company is committed to innovation and growth through excellence in service, combined with a willingness to explore new tools and opportunities to help achieve results. We want to build our team with smart people with leadership characteristics who take the initiative as collaborators and team players. The ideal candidate must have an entrepreneurial spirit and enjoy being part of new projects or innovations that the company pursues.


Essential Responsibilities:

  • Develop and build strong relationships between dealership GMs, internal team, and partners; act as a liaison to communicate dealership needs effectively, project status, rationale, KPIs, and new business opportunities.
  • Develop strategic recommendations.
  • Responsible for identifying opportunities for their dealers and positioning the Yacht Division in a way where it can accomplish our goals.
  • Own the dealer relationship and be the advocate to ensure that the team is aligned to deliver on the scope of work.
  • Work with creative and project teams to prepare creative briefs, facilitate internal kickoffs, and translate dealership objectives into project specifications.
  • Manage digital, print, social, mobile, broadcast, and promotional campaigns.
  • Prepare budget tracking and reporting.
  • Create marketing plans and project calendars to support client initiatives.
  • Write effective proposals and RFPs, develop presentations, and present ideas in a compelling manner.
  • Research and benchmark competitors to help determine dealership needs, strategies, and tactics (SWOT and PEST).
  • Facilitate and interpret marketing research such as focus groups, surveys, and secondary research reports.
  • Provide campaign reports (from multiple sources) and draw insights and conclusions for dealers.
  • Manage email and direct mail campaigns (acquisition, engagement, or retention); list acquisition/management, nurture campaigns, content calendars.
  • Manage and report on all manufacturer co-op
Requirements:
  • Bachelor’s degree in business or communications/advertising preferred.
  • 5-7 years’ experience, preferred.
  • Background in advertising and media.
  • Marine experience is preferred.
  • Strong background in traditional, broadcast, and print media, with a comprehensive understanding of the digital landscape.

Skills & Experience:

  • Highly proficient in Microsoft Office Suite—Excel, Word, and PPT.
  • Experience speaking to and presenting to dealer principals and general managers decision-makers.
  • WordPress, CMS, Google Analytics, and web development process.
  • Ability to articulate and deliver rationale for media recommendations to clients; work closely with the media department and social media team.
  • Experience with social media marketing (Facebook, Twitter, Instagram, etc.).


One Water Marine provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, One Water Marine complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities and applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Drug Screening and background check are required.