Paid Media Ads Buyer

4 weeks ago

Exton, United States RBO, LLC Full time
Job DescriptionJob Description

*** Please Note: This Position Is For An In-House Marketing Specialist. Hybrid position can be discussed.

Who We Are:

Welcome to RBO Management Company. We provide families with the best juvenile products that are made with exceptional care for both the family and the environment. At RBO, our love for family drives who we are and what we do. We partner with parents from the start and join them on their journey as they care for their children from newborns to teenagers. Headquartered in Exton, PA RBO designs and sells trusted national children’s brands that Include Little Partners®, TruBliss®, and Busy Kids® Furniture. As a multi-channel supplier with a rich heritage in children’s products, we've excelled not only in traditional retail but also in the digital realm, leveraging the power of Google Ads, PPC strategies, and Facebook Marketing.

Our online store, www.LittlePartners.com, is a renowned hub for high-end products such as the Learning Tower, Easels, Toddler Beds, and more backed by a dedicated team skilled in product design, manufacturing, and distribution. We promote a culture of collaboration and professional growth rooted in our core values.

Who We're Looking For:

We're in search of a Paid Media Ads Buyer, with a strong focus on Google Ads and Facebook Ads. This role is tailored for someone who mirrors our commitment to excellence and quality, and who thrives in managing and optimizing digital advertising campaigns. A specialist in Google Ads, PPC, and Facebook Marketing, you'll bring creativity and analytical skills to boost our digital presence.

Responsibilities:

● Strategically manage and optimize end-to-end paid media campaigns across platforms such as Google, Bing, Facebook, and Instagram, with a particular focus on Google Ads and PPC strategies.

● Enhance campaign performance for significant results in sales and engagement, using your expertise in Google Ads and Facebook Marketing.

● Lead A/B testing to improve the effectiveness of our Google Ads and Facebook campaigns.

● Develop and implement effective email marketing strategies and landing pages.

● Collaborate with our digital team, leveraging your skills in Google Ads, Facebook Marketing, and PPC to develop captivating ad copies.

● Analyze campaign data to formulate innovative strategies, ensuring consistency and accuracy in all our Google Ads and Facebook Marketing initiatives.

 

 

Qualifications:

● At least 5 years of strategic and hands-on experience in media planning, buying, and full-funnel paid media programming across digital channels, including connected Google, SEM, social media (e.g., Facebook, Instagram, TikTok, X)

● Proven track record of managing large advertising budgets, ideally exceeding $50,000+ a month, with a focus on optimizing spend to achieve specific business objectives.

● Ability to strategize, execute, and optimize multi-channel campaigns to drive traffic, and engagement, and manage revenue. Experience with in-house marketing is preferred.

● Strong analytical skills to produce detailed analyses of campaigns and develop reports that map back to key objectives. Experience with marketing analytics, campaign insights, measurement, and performance optimization.

● Deep knowledge of the digital advertising ecosystem, including tracking, optimizations, and working with external partners to execute initiatives.

● Creative problem-solving skills and the ability to think out of the box to connect with audiences. Comfortable working across various initiatives and managing multiple priorities and projects simultaneously.

● Excellent written and verbal communication and presentation skills, with the ability to articulate complex concepts clearly and effectively.

Why You'll Love It Here:

●       Join a family business that values digital marketing expertise in Google Ads and Facebook Marketing.

●       Competitive salaries with opportunities for professional development in digital marketing, especially in Google Ads and PPC.

●       Celebrate successes with a team that excels in Google Ads, Facebook Marketing, and Email Marketing.

If you are passionate about Paid Media Ads Buyer, Google Ads, and Facebook Marketing and aspire to make an impact in an upscale children’s products company, we invite you to apply. The role of our Digital Marketing Specialist goes beyond managing marketing strategies; it's about innovatively shaping RBO’s brands’ future. Your expertise in Google Ads, PPC, and Facebook Marketing could be the key to our mutual success.

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