Email Marketing Specialist

2 weeks ago

Longwood, United States Waterbox USA Full time
Job DescriptionJob Description

We seek a highly organized and detail-oriented Email Marketing Specialist to join our team As an Email and Social Media Marketing Specialist, you will oversee all aspects of email and social marketing campaigns, including market research, content creation, and copy dissemination.

Responsibilities

  • Produce and execute all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.
  • Support various strategic programs via manual and triggered campaigns across the customer lifecycle, including prospecting, win-back, nurturing post-purchase, loyalty, retention, surveys, and transactional emails.
  • Scheduling and posting to all social media platforms
  • Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
  • Manage and execute email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
  • Use customer data such as web behavior to drive the message and content personalization.
  • Devise and execute A/B tests, manage the testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts and segments, send time, and new features intended to drive performance lift.
  • Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices.
  • Mitigate email and SMS frequency between program touchpoints to minimize database churn. This includes marketing campaigns, triggered emails, promotional emails, and transactional emails.
  • Perform render testing across devices, email clients, and ISPs to ensure that emails render correctly for the majority of the  subscribers.
  • Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.
  • Identify trends and email marketing strategies from other leading global brands regularly to glean insights on best practices and new innovative ideas for email marketing tactics. This includes audits of how we can acquire, nurture, and retain these customers.

Requirements

  • The ideal candidate should have strong proficiency in Klaviyo, excellent knowledge of email marketing best practices, and a proven track record of delivering successful email campaigns
  • Proven experience managing an email marketing program.
  • Hands-on experience in marketing automation platforms such as Klaviyo.
  • Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL).
  • Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database.
  • Experience building an email marketing campaign from scratch
  • Adobe Photoshop experience is a must
  • Google Analytics, HTML/CSS, A/B Testing, and other CMS.
  • Proficient in data analytics to determine important data and be able to suggest improvements.
  • Knowledge of SEO/SEM.
  • Excellent written communication skills.
  • Strong project management skills and exceptional attention to detail.

Skills

  • Photoshop
  • Email Marketing
  • Campaign Marketing
  • Communication Skills
  • Marketing Automation
  • Strategic
  • Web Analytics
  • Testing
  • Template Creation
  • Content Creation
Company DescriptionWaterbox USA, LLC employs a team of dedicated and motivated individuals who are growing the industry of aquatics, one aquarium at a time. In our short history, we have created and inspired a community that looks to us for guidance and know-how in aquarium-keeping. It is our mission to be a Customer Centric brand and we prioritize after-sale support and overall customer satisfaction. Our ability to think big and move quickly has allowed Waterbox to contend with the industry leaders. As we continue to evolve, we strive to stay at the forefront and become the largest aquarium manufacturer in world.Company DescriptionWaterbox USA, LLC employs a team of dedicated and motivated individuals who are growing the industry of aquatics, one aquarium at a time. In our short history, we have created and inspired a community that looks to us for guidance and know-how in aquarium-keeping. It is our mission to be a Customer Centric brand and we prioritize after-sale support and overall customer satisfaction. Our ability to think big and move quickly has allowed Waterbox to contend with the industry leaders. As we continue to evolve, we strive to stay at the forefront and become the largest aquarium manufacturer in world.

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