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Email Marketing Specialist
4 months ago
Job Description
Job Description
We seek a highly organized and detail-oriented Email Marketing Specialist to join our team As an Email and Social Media Marketing Specialist, you will oversee all aspects of email and social marketing campaigns, including market research, content creation, and copy dissemination.
Responsibilities
Produce and execute all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.
Support various strategic programs via manual and triggered campaigns across the customer lifecycle, including prospecting, win-back, nurturing post-purchase, loyalty, retention, surveys, and transactional emails.
Scheduling and posting to all social media platforms
Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals.
Manage and execute email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.
Use customer data such as web behavior to drive the message and content personalization.
Devise and execute A/B tests, manage the testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts and segments, send time, and new features intended to drive performance lift.
Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices.
Mitigate email and SMS frequency between program touchpoints to minimize database churn. This includes marketing campaigns, triggered emails, promotional emails, and transactional emails.
Perform render testing across devices, email clients, and ISPs to ensure that emails render correctly for the majority of the
subscribers.
Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.
Identify trends and email marketing strategies from other leading global brands regularly to glean insights on best practices and new innovative ideas for email marketing tactics. This includes audits of how we can acquire, nurture, and retain these customers.
Requirements
The ideal candidate should have strong proficiency in Klaviyo, excellent knowledge of email marketing best practices, and a proven track record of delivering successful email campaigns
Proven experience managing an email marketing program.
Hands-on experience in marketing automation platforms such as Klaviyo.
Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL).
Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database.
Experience building an email marketing campaign from scratch
Adobe Photoshop experience is a must
Google Analytics, HTML/CSS, A/B Testing, and other CMS.
Proficient in data analytics to determine important data and be able to suggest improvements.
Knowledge of SEO/SEM.
Excellent written communication skills.
Strong project management skills and exceptional attention to detail.
Skills
Photoshop
Email Marketing
Campaign Marketing
Communication Skills
Marketing Automation
Strategic
Web Analytics
Testing
Template Creation
Content Creation
Company Description Waterbox USA, LLC employs a team of dedicated and motivated individuals who are growing the industry of aquatics, one aquarium at a time. In our short history, we have created and inspired a community that looks to us for guidance and know-how in aquarium-keeping. It is our mission to be a Customer Centric brand and we prioritize after-sale support and overall customer satisfaction. Our ability to think big and move quickly has allowed Waterbox to contend with the industry leaders. As we continue to evolve, we strive to stay at the forefront and become the largest aquarium manufacturer in world.
Company Description
Waterbox USA, LLC employs a team of dedicated and motivated individuals who are growing the industry of aquatics, one aquarium at a time. In our short history, we have created and inspired a community that looks to us for guidance and know-how in aquarium-keeping. It is our mission to be a Customer Centric brand and we prioritize after-sale support and overall customer satisfaction. Our ability to think big and move quickly has allowed Waterbox to contend with the industry leaders. As we continue to evolve, we strive to stay at the forefront and become the largest aquarium manufacturer in world.
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