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Digital Marketing Coordinator

1 month ago

Shelton, United States Clarion Events North America Full time
Job DescriptionJob Description

In September 2023, we were certified as a "great place to work" from GreatPlaceToWork.com for the 2nd year running

As the Digital Marketing Coordinator, you will play a pivotal role in executing and optimizing web and email campaigns to achieve our commercial objectives. You will help to grow our event customer databases, nurture leads, and increase conversions. Partnering closely with our brand marketers, you will gain insights into our audiences, collaborate on strategies to effectively reach them, interpret performance data, and make data-driven recommendations to enhance campaign effectiveness.

How you'll make an impact:

  • execute, and optimize digital marketing campaigns that align with overall marketing and commercial strategies and are user-friendly.
  • ownership of assigned tasks and projects, striving for excellence in execution while meeting established deadlines and brand guidelines.
  • proficiency in email and web marketing channels to enhance campaigns and meet commercial goals.
  • list segmentation and audience analysis to improve targeting and engagement for email campaigns.
  • website content, ensuring it is accurate, up-to-date, and aligned with brand guidelines and SEO best practices.
  • email and website performance metrics and user behavior to identify opportunities for optimization and enhancement.
  • testing and analytics to provide data-driven insights for enhancing performance and driving conversions.
  • marketing strategies based on analytics, customer feedback, and industry trends, while implementing new tools for improved efficiency.
  • Collaborate with commercial, marketing, and data teams to enhance first-party data acquisition, deliver conversions and leverage insights for strategic innovations.
  • as a brand and product advocate for email and web, aligning with brand goals and sharing best practices through ongoing education.
  • curiosity and adaptability to learn about products, customers, and technologies to foster innovation and challenge the status quo.
  • strong partnerships and work closely with fellow Digital Marketing Coordinators to ensure seamless support for all brands, including assisting team members with their brands during peak periods.
  • participate in digital marketing team meetings to share insights and best practices, and brainstorm innovative solutions.

The skills & experience you'll need:

  • years of experience in digital marketing, preferably in a B2B environment.
  • in digital marketing tools and platforms (e.g., Google Analytics, Content Management Systems, email marketing software, etc.) – Pardot, Wordpress, ASP a plus
  • Basic HTML coding experience for email
  • analytical skills with the ability to interpret data and make data-driven recommendations.
  • understanding of UI standards and trends across all devices, platforms, and email providers.
  • knowledge of SEO and SEM techniques to enhance digital marketing efforts
  • communication, collaboration, and project management skills.
  • to learn and implement new testing methodologies and strategies.
  • with a focus on delivering results.

Who is Clarion?

Clarion Events North America, which is the US division of Clarion Events UK, and backed by The Blackstone Group has become one of the fastest-growing event companies in the United States, with aggressive growth through both acquisition and launch. We excel in managing and producing trade and consumer events across the United States in 12 diverse sectors such as pop culture (anime), energy, technology, and fire and rescue.

What’s it like working here?

We strive to provide a culture of transparency, support, and collaboration through clear communication of ideas, processes, and goals. From the top-down, we promote:

· Work-life balance – we are flexible with you to allow you to be at your best on the job

· Leading by example and taking full responsibility for ideas, actions and problem solving

· Ensuring our employees have all the necessary tools to effectively perform their job

· Constantly identifying training needs to grow and develop our employees

· Failing forward faster – try new things, fail & learn, repeat

Equal Employment

Clarion Events provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, veteran status, disability, or genetics. In addition to federal law requirements, Clarion Events complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has offices. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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