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Coordinator, Public Relations

1 month ago

Houston, United States Houston First Full time
Job DescriptionJob Description

IN-PERSON - HOUSTON, TX.

Houston First recognizes and appreciates the importance of cultivating an environment that nurtures talent; is equitable and values different perspectives and backgrounds; and, above all, is respectful to everyone.

We are looking to hire a dynamic Public Relations Coordinator to join our company. In this role, you'll be supporting the company's media communications by drafting press releases, organizing PR events, and maintaining good relationships with clients and stakeholders. The Public Relations (PR) Coordinator supports the implementation of strategic public relations initiatives aimed at enhancing the company's brand reputation and driving awareness

Essential Duties and Responsibilities:

  • Media Relations: Cultivates and maintains relationships with members of the media and external partners to secure media coverage across various platforms
  •  Press Release Writing and Distribution: Develops engaging content for items such as press releases, media pitches, sponsored editorial pieces that align with the company's messaging and objectives.
  • Event Coordination: Assists in planning and executing PR events, including press conferences, campaign launches, out-of-market media events, and media interviews.
  • Monitoring and Reporting: Monitors media coverage and industry trends, and prepares regular reports on PR activities, including coverage metrics and analysis.
  • Collaboration: Works closely with cross-functional teams, including Marketing, social media, Sales, and Corporate Communications, to ensure PR initiatives are integrated with overall marketing strategies.
  • Brand Ambassadorship: Serves as a brand ambassador, representing the company at industry events, conferences, and networking opportunities.
  • Assist PR and Communications team with logistics and media relations as it pertains to company initiatives/events, media familiarization tours, and/or media interviews.
  • Cultivating strong relationships with external partners, media outlets, producers, editors and journalists to ensure efficient communication and maximize media coverage.
  • Maintain an internal database of external partners as well as local, regional, and national media contacts.
  • Monitor and track secured coverage, media inquiries, notable media outreach efforts, and other defined KPIs.
  • Develop monthly agency/internal department reports for the PR/Communications team.
  • Draft media alerts, press releases, and coordinating the development of press kits.
  • Provide copywriting as needed for marketing/creative/editorial needs.
  • Assess PR and media relations activities against set budget.
  • Other duties and special projects as required.
 

Supervisory Responsibilities:

  • This position has no supervisory responsibilities.


 

Education and/or Experience:

  • Bachelor’s degree in Public Relations, Communications, Journalism or related field.
  • 3 years + of experience working in public relations or external communications. (Tourism or hospitality experience a plus.)
 

Knowledge, Skills and Abilities: 

  • Proactive and creative thinker with a passion for storytelling and building relationships.
  • ​​​​​​​Strong awareness of AP style guidelines for news writing.
  • Experience using PR software tools such Cision, Muckrack, Burrelles, Meltwater, etc.
  • Understanding of PR/media relations techniques (including pitching, drafting of media alerts/press releases, etc.)
  • Excellent written, communication, interpersonal, and organizational skills.
  • Ability to multi-task and work in a fast-paced environment to ensure needs and objectives are met.
  • Knowledge of MS Office Suite and project management tools such as Monday.com.
  • Relationships with the media are preferred, but not required.
  • Professional working proficiency in Spanish is a plus.
 

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