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Director of Public Relations

4 months ago

Houston, United States Empower Pharmacy Full time

Company Overview

Empower is a visionary healthcare company committed to providing quality, affordable medication to millions of patients across the nation. We hold the distinguished position of being the largest 503A compounding pharmacy and FDA-registered 503B outsourcing facility in the country serving the functional medicine markets.

What sets us apart is our relentless focus on three core values: People, Quality and Service. Our dedicated team of professionals collaboratively works to break new ground in the fields of manufacturing, distribution and quality control, providing a uniquely integrated approach to healthcare. Leveraging our vertical integration of the pharmaceutical supply chain, state-of-the-art technology, and a commitment to excellence, we are constantly pushing the boundaries of what is possible in medication accessibility and affordability.

You're not just starting a job; you're joining a mission. We believe in empowering our team to innovate, grow, and drive real change in the healthcare industry. If you're a forward-thinker who thrives in a fast-paced, transformative environment, Empower is the place for you. Here, you'll be encouraged to share your ideas, expand your skill set, and contribute to projects that genuinely make a difference. We prioritize the well-being of our team members, and we offer a supportive and engaging workplace where your contributions are not just recognized but celebrated.

Let's revolutionize healthcare, together. Join us and be a part of something extraordinary.

Position Summary

This is an on-site role in Houston, TX.

Join us at Empower Pharmacy as the Director of Public Relations and Media, where your strategic and creative vision will drive the narrative of our brand to new heights.

Reporting to the VP of Brand and Communications, you will lead us in shaping our brand's story through compelling campaigns, dynamic media relations, and strategic communications initiatives. This role is not just about managing our brand's external image but about crafting an engaging narrative that resonates with our audience, inspires trust, and fosters loyalty. Your role extends far beyond mere brand management; it's about weaving a compelling narrative that not only captivates our audience but also cultivates trust and loyalty.

This is an opportunity to leave your mark on our brand's legacy, steering it towards a future defined by authenticity, resonance, and unwavering connection. Join us in this exhilarating journey, where your strategic acumen and creative vision will shape the narrative of our brand and redefine the landscape of healthcare communication.

Duties and Responsibilities

Develops and executes comprehensive public relations and media strategies (both paid and earned) in collaboration with internal teams and external partners, ensuring alignment with Empower Pharmacy's mission, goals, and values. Cultivates and maintains strong relationships with media outlets, journalists, and influencers, proactively pitching stories and securing placements to enhance brand visibility and reputation. Collaborates with external PR firm to augment efforts and manage relationships and assets successfully, ensuring a cohesive approach and effective execution of PR initiatives. Leads crisis communication plan development to ensure timely and effective responses to mitigate reputational risks. Oversees the creation of compelling content, including press releases, articles, blog posts, and social media content, that effectively communicates Empower Pharmacy's key messages and values. Champions Empower Pharmacy's brand internally and externally, ensuring consistent messaging and alignment with the company's mission and vision. Leads and inspires a team of communications professionals, providing guidance, support, and mentorship to foster growth and excellence. Engages with key stakeholders, including employees, customers, investors, and industry partners, to build relationships and drive brand advocacy. Establishes key performance indicators (KPIs) to measure the success of PR and media initiatives, regularly monitoring and analyzing data to optimize strategies and tactics. Collaborates cross-functionally with marketing, sales, legal, and other departments to ensure alignment and consistency in messaging and communication efforts. Stays informed about industry trends, best practices, and emerging technologies in public relations and media, continuously seeking opportunities to innovate and improve. Performs other duties as assigned. To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

While performing the responsibilities of the job, the employee is required to talk and hear. The employee is often required to remain in a stationary position for a significant amount of the workday and frequently use their hands and fingers to handle or feel in order to access, input, and retrieve information from the computer and other office productivity devices. The employee is regularly required to move about the office and around the corporate campus. The employee is regularly required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl.

Knowledge and Skills

Proven ability to craft compelling messages for various audiences and channels. Ability to thrive in a fast-paced environment and manage multiple priorities with attention to detail. Proficiency in Microsoft Office Suite and familiarity with media monitoring and analytics tools. Key Competencies

Customer Focus: Ability to build strong customer relationships and deliver customer centric solutions. Optimizes Work Processes: Know the most effective and efficient processes to get things done, with a focus on continuous improvement. Collaborates: Builds partnerships and works collaboratively with others to meet shared objectives. Resourcefulness: Secures and deploys resources effectively and efficiently. Manages Complexity: Makes sense of complex, high quality, and sometimes contradictory information to effectively solve problems. Ensures Accountability: Holds self and other accountable to meet commitment. Situational Adaptability: Adapts approach and demeanor in real time to match shifting demands of different situations. Communicates Effectively: Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences. Experience and Qualifications

Bachelor's degree in communications, public relations, marketing, or a related field required; advanced degree preferred. Minimum of 8 years of experience in public relations, media relations, or corporate communications, with a proven track record of success. Strong previous experience leading and motivating high-performance teams. Experience working with media outlets and demonstrated success in securing media coverage. Employee Benefits, Health, and Wellness

No-Cost Medication : Get your prescribed compounded medications at no cost, ensuring your health without the financial burden. Onsite Health & Wellness - IV Therapy Drips:

Rejuvenate with complimentary onsite IV Therapy drips, enhancing your well-being and energy levels. Comprehensive Medical, Dental, and Vision Options:

Choose from three medical plans tailored to your needs, plus options for dental and vision coverage for you and your family. Telehealth visits:

Access board-certified Doctors anytime, anywhere for you and your family. Paid & Volunteer Time Off:

Enjoy paid time off for personal pursuits and contribute to causes you care about with volunteer time off. Paid Holidays (8 scheduled; 2 floating):

Celebrate with eight scheduled holidays and two floating holidays, giving you flexibility and time for personal traditions. Life & AD&D Coverage:

Secure your and your family's financial future with life and accidental death and dismemberment (AD&D) insurance. FSA (Flexible Spending Account):

Manage healthcare expenses smartly with pre-tax dollars in a Flexible Spending Account (FSA). 401K Dollar-for-Dollar Up to 4%:

Invest in your future with our 401K plan, featuring a dollar-for-dollar match up to 4%. Company Paid Long-Term Disability:

Provided at no cost, which replaces 60% of your income if you become disabled for a long period of time. Flexible Schedules:

Balance work and life seamlessly with our flexible scheduling options. Rewards & Recognition Program:

Your hard work doesn't go unnoticed - enjoy rewards and recognition beyond your paycheck. Additional Voluntary Benefits

Accident Insurance:

Pays a lump sum benefit to help cover expenses following an accidental injury. Hospital Indemnity Insurance:

Enhance your peace of mind with supplemental hospital insurance for unexpected stays. Critical Illness:

Protect your finances from the expenses of a serious health issue. Short-Term Disability:

Protect your income during illness or injury with short-term disability coverage. Supplemental Life & AD&D:

Add an extra layer of financial protection for you and your loved ones with supplemental life and AD&D coverage. Legal Services:

Access professional legal assistance to address concerns confidently. Identity Theft Protection:

Safeguard your identity and finances with our identity theft protection benefit. Pet Insurance:

Care for your furry family members with our pet insurance coverage. Employee Assistance Program:

Confidential counseling and support services for a holistic approach to your well-being.

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