Associate Director of Marketing Strategy
2 weeks ago
The Associate Director of Marketing Strategy will be responsible for providing oversight for all patient marketing initiatives. This position will work cross functionally with multiple other cross-functional departments across the organization.
DUTIES & RESPONSIBILITIES
- Develop and lead internal teams focused on recruitment strategy to ensure all areas are strategic and innovative as they work to fulfill enrollment goals.
- Collaborate with cross-functional teams, including Market Research and Data Analysis, to gather insights and incorporate data-driven decisions into patient marketing strategies.
- Strategize on the design of patient journeys across all studies in collaboration with multiple departments.
- Stay abreast of industry trends, competitive landscape, and regulatory changes to proactively adjust marketing strategies and ensure compliance.
- Provide regular briefs (bi-monthly, monthly, quarterly) with key stakeholders
- Monitor and evaluate the effectiveness of patient marketing initiatives, adjusting strategies as needed to achieve key performance indicators and objectives.
- Act as a mentor and leader within the patient marketing team, fostering a culture of creativity, collaboration, and continuous improvement.
- Other tasks within the scope of this role, as assigned by management.
KNOWLEDGE & EXPERIENCE
Education:
- Bachelor’s Degree in Marketing, required. Masters preferred.
- 3-5 years of marketing and building strategies
- 2+ years proven leadership in developing and executing comprehensive patient engagement strategies in healthcare and/or pharmaceutical sectors.
- N/A
- Strong analytical mindset to interpret data and inform strategic decision-making
- Demonstrated ability to think strategically and creatively, driving innovation in patient engagement approaches
- In-depth knowledge and hands-on experience with Customer Relationship Management (CRM) systems
- Solid background in graphic design systems
- Adaptive to advancements in technology and tools in the patient marketing landscape
- Exceptional collaborative skills with cross-functional teams, and fostering relationships with key stakeholders.
- Strong command of compliance considerations with patient marketing, ensuring all initiatives align with regulatory standards and ethical guidelines.
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