Salesforce Journey Planner
4 weeks ago
About IAAPA
Inspiring each other to move the attractions industry forward.IAAPA is the premier trade association representing the diverse and ever-changing attractions industry. For over a century, we have connected companies of all sizes and people of all levels to provide meaningful experiences for their guests around the world.
IAAPA hosts global events and conferences that spread successful ideas and practices. We also provide valuable tools and resources that make all our businesses smarter, safer, and more profitable while delivering guest experiences that surprise and delight.
Founded in 1918, IAAPA represents leading industry attractions and supplier companies, consultants, and individual members from more than 100 countries. Members include professionals from amusement parks, theme parks, attractions, water parks, resorts, family entertainment centers, zoos, aquariums, science centers, museums, cruise lines, manufacturers, and suppliers.
About the Team
If your passion is to create, design, and offer a unique experience to our members, this is the team you belong to. Your creativity, drive, and desire to take care of our global members will be the flagship that leads to the success of the IAAPA’s mission.
Key Areas of Responsibility:
The Salesforce & Member Database Journey Specialist plays a pivotal role in optimizing the organization’s member management and engagement strategies. This position expertly leverages Salesforce Marketing & Sales Cloud to maintain accurate member data, design and implement global automated member journeys, and generates insightful reports to drive data-driven decision-making. This specialist will collaborate cross-functionally to streamline processes, enhance member experiences, and identify opportunities to personalize communication and outreach efforts in ways that boost member satisfaction and retention.
Job Title: Salesforce Journey Planner
Hours: Full time
Location: HQ
Essential Duties and Responsibilities:
Salesforce Administration –
- Maintain and update Salesforce objects, fields, layouts, and configurations to ensure optimal data integrity.
- Design and build custom reports and dashboards to support analysis and decision-making.
- Manage user profiles, permissions, and access levels for Salesforce security.
- Troubleshoot Salesforce issues, work with support when needed, and provide end-user training.
Member Data Management –
- Oversee member database integrity, ensuring data accuracy and consistency.
- Implement and enforce data quality standards, identifying and correcting data discrepancies.
- Define and implement processes for member data import, export, and cleansing.
Journey Design and Automation –
- Design and build automated member journeys in Salesforce (e.g., welcome series, renewals, event promotions, engagement campaigns) that nurture relationships.
- Utilize salesforce tools (e.g., Journey Builder, Marketing Cloud) to create targeted and personalized communication strategies.
- Segment member data for effective audience targeting and messaging.
Reporting & Analytics –
- Develop comprehensive reports and dashboards to track key metrics such as member acquisition, retention, and engagement.
- Monitor journey performance and identify optimization opportunities.
- Extract data insights that inform strategic decision-making for membership growth and improved experiences.
Collaboration & Best Practices –
- Collaborate with membership, marketing, and other teams to align Salesforce initiatives with departmental goals.
- Stay current on Salesforce best practices, new releases, and relevant technologies to maximize platform effectiveness.
- Document processes and workflows to ensure knowledge sharing and continuity.
Qualifications, Knowledge, Skills Required:
- Bachelor’s degree in marketing, business, computer science, or a related field.
- Salesforce Administrator Certification (preferred)
- Other Salesforce certifications (Marketing cloud, Sales Cloud, etc) are a plus.
- 2-3 years’ experience in digital marketing, marketing automation, or a similar technology-focused role.
- Experience managing marketing technology systems (marketing automation platforms, CRMs, & analytics software).
- Excellent writing, reporting, proofreading, and editing skills, including strong knowledge of AP Style.
- Proficient in the use of marketing automation platforms and the ability to extract and interpret data from analytics tools.
- In-depth understanding of Salesforce CRM concepts, architecture, and functionality.
- Knowledge of database management principles and best practices.
- Familiarity with marketing automation concepts and tools.
- Understanding of member journey strategies and customer lifecycle management.
- Proficiency in Salesforce configuration, including object customization, workflow rules, and process automation.
- Meticulous attention to detail with a focus on accuracy.
- Ability to manage multiple projects and prioritize tasks
ADA Specifications:
This position is located in the Orlando, Florida, headquarters office with occasional domestic travel to attend and participate in select IAAPA events. The position is required to be in office a minimum of 3 days a week with a preference for 4 days a week in office and 1 day remote work.
The above statements describe the general nature and level of work the individual(s) assigned to this position perform. They are not intended to be an exhaustive list of all required duties, responsibilities, and skills. Management reserves the right to modify, add, or remove tasks and assign other necessary obligations. In addition, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
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