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Salesforce Marketing Cloud Developer

4 months ago

Orlando, United States Travel + Leisure Full time
We Put the World on Vacation
At Travel + Leisure Co., our mission is simple: to put the world on vacation. With a focus on vacation ownership, travel memberships, and exchange programs, we're shaping the future of leisure travel by creating new possibilities for vacationers. Innovation and growth keep our work interesting and fun. Every day is a chance to learn something new and turn vacation inspiration into exceptional experiences for millions of travelers worldwide.

We are currently seeking a Salesforce Marketing Cloud Developer to join the Global Rental Digital Marketing team. Our ideal candidate is passionate about digital marketing, self-motivated, detail-oriented and has excellent problem-solving abilities. The desired candidate will have a strong technical background in Salesforce Marketing Cloud and a deep understanding of customer experience & journey design and implementation. Candidates should have experience and knowledge of email/SMS campaign workflows, deliverability best practices, Journey Builder, Automation Studio, and deployment best practices.

How You'll Shine:
  • Responsible for executing and optimizing end-to-end email marketing campaigns.
  • Collaborate with greater digital marketing team and stakeholders to align on an email calendar and maintain the projects within it.
  • Assist in management of timelines and communication plans across various audience segments.
  • Drive the development production of email and SMS/mobile programs.
  • Configures and manages Journeys and Automation Builder
  • Partner with Digital Analysts to ensure campaigns are deployed with proper tagging, source tracking and overall link structures.
  • Partner with Campaign Management, CRM and IT Teams to facilitate audience lists, data flows into/out of SFMC, and tracking/reporting of campaign results.
  • Ensure Journeys are executed on-time and error free.
What You'll Bring:
  • Bachelor's degree in marketing, communications, or relevant experience accepted in lieu of degree.
  • 3+ years of work experience in email marketing or other relevant work experience.
  • Experience working in an email platform, Salesforce Marketing Cloud preferred.
  • Knowledge of email testing and optimization approaches.
  • Capability to collaborate with multiple stakeholders to effectively manage expectations, build trust, and achieve high client satisfaction.
  • Strategic thinking and problem-solving abilities, with a focus on achieving business outcomes.
  • Ability to coordinate, prioritize, and accomplish multiple tasks in a fast-paced atmosphere with minimal supervision.
  • Knowledge and experience with project management tools, Jira preferred.
  • Exceptional attention to detail and commitment to delivering high-quality work.
  • Solid understanding of HTML and CSS coding specific to email.
  • Experience with email marketing platforms- Responsys, Silverpop, Message Gears, Send Grid. Salesforce Marketing Cloud experience preferred.
  • Experience working with mobile first and responsive design email templates and strategies.
  • Experience with marketing tagging and tracking platforms such as Google Analytics, Google Tag Manager, Adobe Analytics is preferred.
  • Experience with 3rd party email tools such as Litmus, Sparkpost, MovableInk, and a working knowledge of how to best use these tools.
  • Basic proficiency in AmpScript or similar personalization language.
  • Understanding of SQL is a plus, but not required.
  • Salesforce certifications are a plus, but not required.
  • Deep understanding of compliance principles- CAN-SPAM, GDPR, and other email laws and best practices.
How You'll Be Rewarded:

We offer a diverse range of comprehensive health and welfare benefits to associates who work 30 or more hours per week to meet your needs and support you throughout your career with us. Travel + Leisure Co. benefits include:

Note: Temporary and/or seasonal associates are ineligible for Paid Time Off.
  • Medical
  • Dental
  • Vision
  • Flexible spending accounts
  • Life and accident coverage
  • Disability
  • Depending on position, paid time off, parental leave and holidays (speak to your recruiter for additional information)
  • Wish day paid time to volunteer at an approved organization of your choice
  • 401k with employer match (subject to eligibility requirements, including tenure - speak to your recruiter for additional information)
  • Legal and identify theft plan
  • Voluntary income protection benefits
  • Wellness program (subject to provider availability)
  • Employee Assistance Program


Where Memories Start with You

Hospitality is at the heart of all we do at Travel + Leisure Co. Here, you'll find an inclusive environment where we deliver excellence and take time to have fun, celebrate together, and support one another. We're always looking ahead to what's next and how we can strengthen our business, its neighboring communities, and the customer experience. Join our global team and build a career where memories start with you.

We are an equal opportunity employer, and all applications will be considered for employment without attention to their membership in any protected class. If you require any reasonable accommodation to complete your application or any part of the recruiting process, please email your request to MyC[redacted], including the title and location of the position for which you are applying.