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Paid Search Specialist

2 months ago

Los Angeles, United States Bloom Ads Global Media Group Full time $50,000 - $70,000
Job DescriptionJob Description

Paid Search Specialist

As the Paid Search Specialist, you will manage the setup, maintenance, and monitoring of digital performance media, including paid search, eCommerce, and other innovative opportunities. Working closely with the media teams, you will ensure seamless integration of search with other media channels. 

As the Paid Search Specialist, you will craft bespoke client strategies, POVs, and thought leadership to drive innovation. Working as a key partner to the Cross Channel Digital Manager, you will be responsible for high-quality project delivery on many of Bloom’s clients. 

Responsibilities:

  • Management & Client Engagement
    • Account/Campaign development and management for Paid Search initiatives.
    • Cross-Brand oversight of all campaigns, including coordination of planning, activation, and reporting.
    • Supporting the Account teams with ongoing client and team collaboration.
    • Professional communication with clients, vendors, and agency team partners.
  • Campaign Planning
    • Understanding client goals and how to maximize those measures of success through tactical strategies and technologies
    • Creation and delivery of effective media plan details for integrated paid search, and advertising campaign efforts – in context to wider media efforts
  • Activation
    • Developing, optimizing, and maintaining paid search campaigns for clients, including coordination of assets between creative agencies and client teams, budget management, and the ongoing pursuit of new opportunities
    • Brainstorming/researching targeting and copy ideas for specific campaigns, including new betas and opportunities with our partners
    • Developing, executing, and testing across campaign variables that create client-specific insight and feed future successions of testing
    • Strong familiarity with 3rd-party tracking vendors and integrating with other platforms
    • Maintaining and optimizing client campaigns to improve overall performance against predetermined benchmarks on an ongoing basis
    • Analyzing and reporting data on a daily/weekly/bi-weekly/monthly & ad-hoc basis
    • Develop, document, and implement Paid Search media best practices within client accounts
    • Keeping abreast of industry news and developing POVs to communicate relevant updates to client 

Note: This job description is intended to convey information essential to understanding the scope of the position and is not exhaustive. Duties may be modified or added based on the needs of the organization. 

 Education:

·        Bachelor's Degree required

Work Experience:

·       Minimum 4-6 years of marketing experience

·       2+ years of SEM experience

·       Experience in web analytics, ad tracking, and other biddable media (e.g., Paid Search) highly preferred

Skills:

·       Strong working understanding of the digital advertising industry and platforms, including major players and supporting technology

·       Demonstrable experience working on enterprise-level media accounts with large ($1M+) budgets

·       Proven ability to understand high-level client goals and how they translate into paid media strategy when applied via online technologies

·       Understanding of broader media planning and buying – to ensure integration/ coordination with wider media objectives occur

·       Process-oriented, with the ability to juggle many tasks at one time. Time management skills are critical

·       Ability to effectively communicate processes and tactics to clients, peers, and junior members of the team

·       Technical background a plus (conversion tagging, FTP, HTML, SQL, etc.)

·       Excellent writing and communication skills

·       Extensive knowledge of Microsoft Excel and excellent quantitative and qualitative analysis skills

Compensation Range: $50K to $70K (Depending on Experience)

This is the pay range Bloom Ads reasonably expects it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the level of experience, relevant skills, professional certifications, market pay, and demand for the role. Bloom Ads reserves the right to modify this pay range at any time.

Company DescriptionAbout the Company:

Bloom offers an agency life in a family-oriented environment. And don’t worry... it’s not all about the work. We also love to play. Our culture prides itself not only on insight, innovation, and results but also on growing and expanding our breadth of knowledge through fun team-building activities. The position offers competitive compensation and full benefits. To apply, please send your resume, cover letter, and salary requirements to hr@bloomads.com.

Bloom will invest in you, your wellness, and your future.
•\tFull medical benefits, including health, dental and vision coverage
•\tGenerous vacation policy
•\t12 Paid Holidays + WFH Fridays (workday ends at 2 pm)
•\tCompany contribution to employee 401(K)
•\tCompany-paid volunteer hours
•\tProfessional development program

Extras
•\tFree snacks (mostly healthy)
•\tSundae Thursdays (Yep, ice cream sundaes on Thursdays) or another fun treat
•\tMonthly lunch and learns
•\tQuarterly town hall meetings with lots of food and prizes
•\tTeam parties and celebrations

Responsible for developing best-in-class media solutions. In a widely disparate advertising landscape, we leverage best-in-class strategy, technology and analytics to deliver the most comprehensive, highest-performing media solutions on the market. We provide extensive expertise for some of the best and brightest brands across our agency partner landscape. Headquartered in Los Angeles, California, Bloom operates in 100+ markets worldwide.

We are a fast-paced, risk-taking, close-knit environment where ideas come from everywhere at every level. We believe that diversity of background, talent, skillset and mindset create a flourishing environment for new thinking and ideas. Our business is growing and we are always looking for new talent. If you are driven by challenging work, passionate about media and technology and interested in helping to shape the future of our industry, we would like to hear from you

Note: Travel to and from client and vendor sites in a personal vehicle may be required in this position. The preceding functions have been provided as the types of work performed by the employees assigned to this job classification. Management reserves the right to add, modify, change or rescind the work assignments of different positions and to make reasonable accommodations so that qualified employees can perform the essential functions of the job. This job description does not promise or imply that the functions listed are the only duties to be performed or that the position may not change or be eliminated.Company DescriptionAbout the Company:\r
\r
Bloom offers an agency life in a family-oriented environment. And don’t worry... it’s not all about the work. We also love to play. Our culture prides itself not only on insight, innovation, and results but also on growing and expanding our breadth of knowledge through fun team-building activities. The position offers competitive compensation and full benefits. To apply, please send your resume, cover letter, and salary requirements to hr@bloomads.com.\r
\r
Bloom will invest in you, your wellness, and your future. \r
•\tFull medical benefits, including health, dental and vision coverage\r
•\tGenerous vacation policy\r
•\t12 Paid Holidays + WFH Fridays (workday ends at 2 pm) \r
•\tCompany contribution to employee 401(K) \r
•\tCompany-paid volunteer hours\r
•\tProfessional development program\r
\r
Extras\r
•\tFree snacks (mostly healthy)\r
•\tSundae Thursdays (Yep, ice cream sundaes on Thursdays) or another fun treat\r
•\tMonthly lunch and learns\r
•\tQuarterly town hall meetings with lots of food and prizes\r
•\tTeam parties and celebrations\r
\r
Responsible for developing best-in-class media solutions. In a widely disparate advertising landscape, we leverage best-in-class strategy, technology and analytics to deliver the most comprehensive, highest-performing media solutions on the market. We provide extensive expertise for some of the best and brightest brands across our agency partner landscape. Headquartered in Los Angeles, California, Bloom operates in 100+ markets worldwide.\r
\r
We are a fast-paced, risk-taking, close-knit environment where ideas come from everywhere at every level. We believe that diversity of background, talent, skillset and mindset create a flourishing environment for new thinking and ideas. Our business is growing and we are always looking for new talent. If you are driven by challenging work, passionate about media and technology and interested in helping to shape the future of our industry, we would like to hear from you\r
\r
Note: Travel to and from client and vendor sites in a personal vehicle may be required in this position. The preceding functions have been provided as the types of work performed by the employees assigned to this job classification. Management reserves the right to add, modify, change or rescind the work assignments of different positions and to make reasonable accommodations so that qualified employees can perform the essential functions of the job. This job description does not promise or imply that the functions listed are the only duties to be performed or that the position may not change or be eliminated.