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Director of Marketing

3 months ago


Nashville, United States smarTours Full time
Job DescriptionJob Description

Founded in 1996 with one goal in mind: to make it possible for our customers to experience once-in-a-lifetime trips. We are down-to-earth travel experts whose mission is to make world travel accessible for more people.

Offering more than 40 carefully curated and smartly priced tours to exotic global destinations, smarTours is a leading provider of direct-to-consumer travel experiences focusing on each destination’s history, people, culture, attractions, and sights. smarTours enjoys a loyal community of repeat travelers who have discovered the smarter way to see the world.

Role Overview

The Director of Marketing is a strategic leader responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth at a global tour operator. This role requires creative vision, analytical acumen, and strong leadership skills to oversee a multi-disciplinary marketing team and collaborate with cross-functional stakeholders to achieve business objectives.

Key Responsibilities

  • Strategic Planning and Leadership:
    • Develop and communicate the company's marketing vision, goals, and strategies to align with overall business objectives and growth targets.
    • Lead the marketing team in translating strategic initiatives into actionable plans, ensuring consistency and alignment across all marketing channels and campaigns.
    • Provide strategic guidance and mentorship to marketing team members, fostering a culture of innovation, collaboration, and continuous improvement.


  • Integrated Marketing Campaigns:
    • Oversee the development and execution of integrated marketing campaigns leveraging the Paid, Earned, Shared and Owned (PESO) media model to maximize reach and impact.
    • Collaborate with internal stakeholders, including product, sales, and customer experience teams, to identify key messaging, target audiences, and campaign objectives.
    • Develop and monitor campaign performance metrics and KPIs, leveraging data insights to optimize strategies and drive ROI across all marketing channels.


  • Brand Management and Positioning:
    • Define and maintain the company's brand identity, values, and positioning in the marketplace, ensuring consistency and alignment across all marketing initiatives and touchpoints.
    • Develop brand messaging and creative assets that resonate with target audiences and differentiate the company from competitors in the travel and tourism industry.
    • Monitor brand sentiment and reputation, proactively addressing any issues or challenges that may impact brand perception or customer trust.


  • Market Research and Customer Insights:
    • Conduct market research, competitive analysis, and customer segmentation studies to identify market trends, opportunities, and customer needs.
    • Use customer insights and feedback to inform product development, marketing strategies, and customer engagement initiatives, driving customer loyalty and satisfaction.
    • Stay abreast of industry trends, emerging technologies, and best practices in marketing, continuously seeking opportunities to innovate and evolve marketing strategies.


  • Team Management and Development:
    • Recruit, hire, and develop a high-performing marketing team, providing coaching, training, and performance feedback to support professional growth and development.
    • Foster a collaborative and inclusive team culture, encouraging creativity, accountability, and cross-functional collaboration to achieve shared goals.
    • Manage departmental budgets, resource allocation, and vendor relationships, including an outside media agency to optimize marketing investments and ensure alignment with business objectives.

Qualifications

  • Bachelor's degree in marketing, business administration, or related field
  • 8+ years of experience in marketing, with a significant focus on digital channels
  • Demonstrated track record of developing and executing successful marketing strategies and campaigns in the travel and tourism industry or related field.
  • Strong analytical skills with the ability to interpret data, analyze market trends, and make data-driven decisions.
  • Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively at all levels of the organization.
  • Proven leadership and management capabilities, with experience leading and developing high-performingteams.
  • Experience in the travel and tourism industry and with co-op marketing preferred
  • Experience at an agency or tour operator a plus
  • Must reside in the Nashville, TN area or be willing to relocate to Nashville/Franklin

Benefits

  • 401(k)
  • Health Insurance

Job Type

  • Full-Time
  • Mostly in office