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Director, Brand
2 months ago
Your Opportunity:
- Responsible for creating, with cross-functional collaboration, the annual Marketing Plan – consisting of new launches, pillar support plans, promotions, and tentpole moments to drive incremental revenue and gain increased market share across all brands and product categories
- Leverage consumer, market, behavioral, channel and category trends to recommend new product innovations to leadership for development
- Lead the development of innovative, insight-driven marketing campaigns + deliver to the activation team the strategy, stories, and plan for each program
- Utilize consumer research and post-mortem reports to adjust marketing strategy and programming on a continual basis
- Foster strong relationships with internal stakeholders to drive a culture of mutual accountability, collaboration and partnership
- Quantify sales potential for new product innovations through a detailed launch sizing analysis using market data and share of market potential
- Responsible for the execution of the Marketing Plan which consists of empowering their team to develop products and creative communication, then partner with cross-functional teams, such as Social, Influencer, Creative, and Sales, to develop successful 360 campaign activation plans for all key launches and animations
- Develop a strong partnership with the Product Development team to formulate award-winning formulas, and enticing packaging, to excite and delight our consumers
- Partner with Creative to develop powerful storytelling through impactful creative assets
- Communicate launch plans and strategies to management and across the Organization; seek buy-in from leadership on key product marketing plans
- Optimize the category assortment by identifying key opportunities for newness, top performing and low performing SKUs and franchises; develop action plan to optimize assortment
- BA/BS; Master's degree a plus
- 7+ years of experience in brand/ product marketing roles in color cosmetics
- Experience working directly with C-Level Executives, Board of Directors, and/or Founders
- Ability to synthesize market data and leverage insights to provide solutions
- Collaborative leadership skills
- Project management skills
- Entrepreneurial mindset
- Ability to handle multiple projects at one time
- Quantitative data analysis skills
- Experience leading cross-functional teams, including project management (e.g. timeline / key milestone development)
- Ability to thrive in a fast-paced setting without ready-made processes
- Must be able to commute to Sherman Oaks 3x/week
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