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Volunteer Recruitment Coordinator
2 months ago
About the Position
Appalachia Service Project is seeking a passionate and driven individual to join our team as a Volunteer Recruitment Coordinator. The Volunteer Recruitment Coordinator reports to the Director of Volunteer Programs. The ideal candidate will have a strong background in sales and marketing, coupled with a genuine commitment to making a positive impact in the lives of others. In this key role as a member of the Volunteer staff team of ASP, you will play a vital role in attracting new volunteers to support our mission of providing home repairs to low-income families in Central Appalachia. This role is primarily engaged with the overall recruitment process to increase the numbers of volunteer groups and volunteers who register for all ASP trips and service opportunities.
Job Responsibilities
- Develop and execute comprehensive volunteer recruitment plans aligned with the organization's objectives and volunteer needs (collaborating with relevant stakeholders as needed).
- Implement recruitment strategies, including outreach campaigns, networking events, and community partnerships.
- Recruit new groups and volunteers for all ASP trips and service opportunities, fostering relationships to promote retention.
- Coordinate ASP representation at volunteer recruitment events, including conferences, community events, and volunteer fairs.
- Cultivate relationships with businesses, schools, churches, and community organizations to promote volunteer opportunities and engage potential volunteers.
- Utilize marketing and sales techniques to promote volunteer opportunities through various channels, including social media, email campaigns, community events, online opportunity listings, and networking.
- Generate leads in collaboration with the Marketing and Communications Manager using digital advertising and social media.
- Create compelling marketing materials, including brochures, flyers, social media content, and newsletters, to effectively communicate the mission and impact of our organization (collaborating with the Marketing and Communications Manager as needed).
- Stay informed about relevant trends and best practices in volunteer management, sales, and marketing, and apply this knowledge to enhance our recruitment strategies.
- Coordinate ASP’s Friends of ASP program, which encompasses the ASP Ambassadors and ASP Helping Hands programs. The Volunteer Recruitment Coordinator will serve as the primary point of contact for Friends of ASP communication and coordination from new inquiries through planning and registration.
- Facilitate a robust Ambassador Program, empowering Ambassadors to effectively recruit volunteers from their own regions, which includes:
- Coordinating and facilitating regular Ambassador training calls multiple times each year.
- Providing resources and regular communication to the Ambassadors via monthly emails and targeted quarterly requests for participation at recruitment events.
- Serve as the primary point of contact with all new recruitment leads and ensure that all leads receive consistent follow-up from first contact through the registration process.
- Respond promptly to incoming new leads from calls, form submissions, website chat, and emails.
- Track and analyze recruitment metrics to assess the effectiveness of recruitment efforts and make data-driven decisions for continuous improvement.
- Manage HubSpot CRM account, overseeing the subscription, onboarding new users, maintaining contacts, forms, templates, files, etc.
- Maintain accurate records of volunteer recruitment efforts, including contact information, volunteer interests, and recruitment outcomes, using our CRM system.
- Serve as primary point of contact for groups/volunteers interested in Disaster Recovery, New Build, Tri-Cities Repair, Warehouse, and Service Area Volunteer opportunities from inquiry through registration.
- Collaborate with multiple ASP departments (home repair, new build and disaster recovery, warehouse, etc.) to promote understanding, develop partnerships, and assess volunteer needs.
- Evaluate new group/new volunteer feedback to ensure retention and to recommend and implement changes as appropriate.
- Attend weekly volunteer team meetings and provide recruitment updates.
Candidate Description
Required
- Proven experience in sales, marketing, or volunteer recruitment, with a track record of achieving recruitment targets and building successful partnerships.
- Creative thinker with a passion for problem-solving and innovation, able to develop and execute effective recruitment strategies.
- Previous work experience in a customer service environment.
- Familiarity and experience with CRM (Skycog and/or HubSpot a plus).
- Proficiency with use of Microsoft Office Suite and social media platforms.
- Customer-focused approach with both current and potential volunteers.
- Strong interpersonal skills, with the ability to build rapport and cultivate relationships with volunteers, community partners, and stakeholders.
- Highly organized and detail-oriented, with the ability to manage multiple priorities and deadlines in a fast-paced environment.
- Excellent communication skills, with the ability to engage and inspire diverse audiences through written and verbal communication.
- Positive interpersonal skills.
- Demonstrated willingness to work as part of a team.
Desired
- Bachelor’s degree in marketing, communications, business administration, or a related field.
- Knowledge of Central Appalachia and/or experience working with low-income communities.
Other
- Willingness and ability to work remotely, as needed.
- Willingness and ability to travel to recruitment events, conferences, etc.
- Valid driver’s license and driving record that is acceptable to ASP’s insurer.
- Desire to serve others by working within a Christian organization.
Compensation
ASP provides a market-based salary and generous employee benefits program including:
- Comprehensive medical and dental insurance offered for employee and family
- Life insurance, retirement plan, medical spending plan and other typical benefits
- Generous holiday, vacation, personal and sick time away based on ASP policy in effect at time of employment
- Phone and laptop provided for work use
- ASP vehicle available for frequent local and regional business travel
- Other to be discussed during interview process