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Marketing Director

2 months ago

Milwaukee, United States Edgeless Beauty Group Full time
Job DescriptionJob DescriptionSalary:

Edgeless Beauty Group is seeking a dynamic and experienced Marketing Director to lead our marketing team. As a Marketing Director, you will oversee multiple aspects of marketing, including graphic design, team management, and active contribution to marketing campaigns. You will play a crucial role in shaping and executing our marketing strategies to drive brand awareness, engagement, and sales.


Responsibilities:

  1. Marketing Strategy Development:
    • Develop and implement comprehensive marketing strategies to achieve business objectives.
    • Collaborate with president to align marketing initiatives with company goals.
    • Conduct market research and analysis to identify trends, opportunities, and consumer insights.
  2. Graphic Design and Branding:
    • Create visually compelling graphics, including digital and print materials, adhering to brand guidelines and utilizing tools such as InDesign, Photoshop, and digital editing techniques.
    • Manage the design process from conceptualization to final production, ensuring high-quality deliverables that meet brand standards.
    • Oversee the development of marketing collateral, advertisements, and promotional materials, ensuring consistency in design elements and messaging across all channel
  3. Team Management:
    • Lead and mentor a team of marketing professionals
    • Delegate tasks effectively, manage workloads, and ensure team members are aligned with project timelines and goals.
    • Complete quarterly reviews 
  4. Campaign Management:
    • Plan and execute integrated marketing campaigns across various channels, including digital platforms, social media, email marketing, traditional media, SEO strategies, and websites
    • Monitor campaign performance, analyze metrics, and optimize strategies for maximum ROI.
    • Collaborate with cross-functional teams, such as sales and product development, to align campaign messaging and objectives.
  5. Content Creation and Copywriting:
    • Develop engaging and persuasive content for marketing materials, website, social media, and other platforms.
    • Ensure consistency in brand messaging and voice across all communications.
    • Stay updated on industry trends and best practices in content marketing and copywriting.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Graphic Design, or related field (Master's degree preferred).
  • Proven experience 15 years in a senior marketing role
  • Strong portfolio showcasing graphic design skills, creative campaigns, and successful marketing initiatives.
  • Excellent leadership, communication, and interpersonal skills.
  • Strategic thinker with a data-driven approach to decision-making.
  • Ability to multitask, prioritize projects, and meet deadlines in a fast-paced environment.


If you are a creative and strategic marketing professional looking for an opportunity to make a significant impact in the beauty industry, we invite you to join our team at Edgeless Beauty Group. Apply today and be part of our journey to redefine beauty standards and empower individuals worldwide.