![Wantable](https://media.trabajo.org/img/noimg.jpg)
Director of Analytics
3 weeks ago
Salaried/Exempt/On-site
Please note: Candidates should be local to WI or located in a neighboring state, where commute is reasonable.
MISSION:
As Wantable's Director of Analytics & Lifecycle Marketing, your role is to get customers to spend more with Wantable not less.
The primary focus is to drive long-term value and retention, strengthening the Wantable brand.
EXPECTED OUTCOMES:
Monitor and Mitigate Churn:
- Analyze churn trends and take proactive measures to reduce customer attrition and increase customer lifetime value.
Develop Lifecycle Touchpoints:
- Create comprehensive touchpoints to nurture customer relationships and drive ongoing engagement with the Wantable brand.
Increase Customer List Size:
- Implement targeted acquisition strategies, especially for SMS, to grow the customer base and meet order targets and revenue goals.
Improve Customer Retention Rates:
- Execute tailored lifecycle touchpoints to enhance engagement and build brand loyalty.
Enhance Brand Loyalty:
- Deliver personalized experiences that align with customers' unique preferences and tastes.
Expand Business Lines:
- Grow private brands and e-commerce businesses alongside the Edit (personal styling) service, expanding product offerings and revenue streams.
RESPONSIBILITIES:
Retention Analysis and Forecasting:
- Analyze and forecast customer LTV and churn trends then use that data to drive retention initiatives, channel marketing budget, and prioritize key projects to maximize ROI and business impact.
Marketing Strategy Development:
- Lead the creation of marketing strategies and campaigns drive higher LTV and brand loyalty.
Channel Strategy Management:
- Use customer data to inform SMS and email strategies, enhancing overall customer experience.
- Ensure seamless execution of marketing programs across multiple channels, including email, SMS, and other digital marketing channels.
Cross-functional Collaboration:
- Foster relationships with internal stakeholders (Creative, Technology/Engineering, Merchandising, Customer Service) to ensure alignment and collaboration throughout the customer journey.
Industry Trends and Innovation:
- Stay updated on industry trends and best practices, identifying opportunities for innovation and differentiation.
Customer-Centric Approach:
- Champion a customer-focused mindset within the organization, using data to drive insights and strategies that elevate the Wantable brand.
Requirements
Skills & Requirements:
Experience:
- 7-10+ years in e-commerce, preferably with a DTC brand or in retail, with a strong track record of driving results.
Advanced Analytics, Segmentation, and Modeling:
- Proficiency in advanced analytics, customer segmentation, and predictive modeling.
- Experience in leveraging AI and machine learning to enhance marketing strategies and customer engagement.
- Direct experience in SQL.
- Bonus Points for experience in Python and R.
Technical Proficiency:
- Expertise in email and SMS marketing platforms.
- Bonus Points for experience with Attentive, SailThru and/or Klavio
Strong copywriting skills for engaging messages.
Ability to segment and target audiences effectively.
Knowledge of campaign automation and A/B testing.
Analytical skills for performance measurement.
Compliance knowledge for legal adherence.
Leadership and Collaboration:
- Strong leadership skills to influence and collaborate with cross-functional teams.
- Excellent communication skills, both written and verbal.
- Proficiency in Google Office Tools and project management tools (e.g., Asana).
- Detail-oriented and organized with a passion for innovation and continuous improvement.
Retail and Market Understanding:
- Experience in retail, DTC, and e-commerce, with a deep understanding of consumer behavior and market dynamics.
- Creativity in campaign design and a customer-focused mindset for tailored messaging.
This role reports to the CMO.
Other Duties: Please note this job description does not cover all possible duties. Responsibilities and activities may change at any time with or without notice.
We are unable to provide visa sponsorship. Resumes and communication must be submitted in English.
Benefits
Wantable team members enjoy free food, coffee, and drinks in our HQ's beautiful Wantable Cafe. We have a laid-back, casual environment in a state-of-the-art HQ in Walkers Point.
We offer flexible schedules, paid parental leave (mothers AND fathers), and a private room for nursing mothers.
Even more exciting: paid vacation and seven paid holidays per year, plus a 50% discount on all merchandise. You’ll be eligible for the discount on your first day.
Important, but maybe less thrilling: we have ample parking, we offer medical (traditional and high deductible), dental, and vision insurance, as well as a 401K (both pre-tax and Roth options).
-
Director of Analytics
2 months ago
Milwaukee, United States Wantable Full timeJob DescriptionJob DescriptionSalary/Exempt/HybridPlease note: Candidates should be local to WI or located in a neighboring state, where commute is reasonable. MISSION:As Wantable's Director of Analytics & Lifecycle Marketing, your role is to get customers to spend more with Wantable not less. The primary focus is to drive long-term value and retention,...
-
Sr Director, People Analytics
3 months ago
MILWAUKEE, United States Northwestern Mutual Full timeAt Northwestern Mutual, we are strong, innovative and growing. We invest in our people. We care and make a positive difference. The Senior Director of Data Infrastructure and Data Science is a key leader in our People Insights, Analytics, and Workforce Planning team. The person in this role will have the opportunity to shape our...
-
Website Manager, SRS
1 month ago
Milwaukee, Wisconsin, United States Executive Director Inc. Full timeWebsite Manager CLIENT ASSOCIATION: Scoliosis Research Society, SRS POSITION REPORTS TO: Senior Communication Manager, SRS POSITIONS THAT REPORT TO YOU: N/A EXEMPT/NON-EXEMPT EMPLOYEE STATUS: Exempt (Minimum 37.5 hours/week) GENERAL SUMMARY: The Scoliosis Research Society (SRS) is an international society that has gained recognition as one of the...
-
Sr Director, People Analytics
3 months ago
Milwaukee, WI, United States Northwestern Mutual Full timeAt Northwestern Mutual, we are strong, innovative and growing. We invest in our people. We care and make a positive difference. The Senior Director of Data Infrastructure and Data Science is a key leader in our People Insights, Analytics, and Workforce Planning team. The person in this role will have the opportunity to shape our...
-
Tax Director
2 weeks ago
Milwaukee, United States Manpower Inc Full timeOur client who designs, manufactures and distributes power transmission equipment is seeking a Tax Director to join their team. The ideal candidate will have negotiation, analytical and communication skills which will align successfully in the organization. Job Title: Tax Director Pay Range: $165- $185k Up to 20% travel What’s the Job? Manage overall tax...
-
Administrative Director
3 days ago
Milwaukee, Wisconsin, United States University of Wisconsin-Milwaukee Full timeAdministrative DirectorThe University of Wisconsin-Milwaukee seeks a highly skilled and experienced Administrative Director to oversee the financial and administrative operations of the organization.Lead the financial and administrative teams to ensure efficient and effective operationsDevelop and implement financial plans and budgets to support the...
-
Director of Human Resources
1 week ago
Milwaukee, United States Guest House of Milwaukee Full timeJob DescriptionJob DescriptionSalary: SummaryAs the Director of Human Resources, you will manage and execute all HR functions, integrating strategic leadership with practical, day-to-day operations. Reporting directly to the CEO, you will be central to shaping and driving the HR framework within our organization, covering all aspects of HR from recruiting...
-
Director of Administrative Services
1 month ago
Milwaukee, United States Our Lady of Lourdes Parish Full timeJob DescriptionJob DescriptionOur Lady of Lourdes Parish, Milwaukee, WI is looking for a Director of Administrative Services. Together with the Pastor/Parish Director, these two people form the core management team that ensures that the pastoral and administrative needs of the parish are sustained. The Director of Administrative Services serves in a key...
-
Finance Director
2 weeks ago
Milwaukee, United States Milwaukee Film Full timeJob DescriptionJob DescriptionSalary: 90,000JOB PURPOSE AND REPORTING STRUCTURE:The Finance Director is responsible for financial reporting, analysis and accounting operations. This position reports to the CFO/Fractional CFO as well as the CEO. The position supervises an Accounting Coordinator.PRIMARY DUTIES AND RESPONSIBILITIES: Oversee daily financial...
-
Early Childhood
2 months ago
Milwaukee, United States Jordan's River of Tots Full timeJob DescriptionJob DescriptionSummaryThe Assistant Director is responsible for assisting the Center Director in ensuring the health, safety, and quality of education for all children within the center's care. Under the direction of the Center Director, the Assistant Director collaborates with staff to ensure that curriculum and classroom activities are...
-
Tax Director
2 weeks ago
Milwaukee, United States Jefferson Wells International Full timeOur clientwho designs, manufactures and distributes power transmission equipmentis seeking a Tax Director to join their team. The ideal candidate will have negotiation, analytical and communication skillswhich will align successfully in the organization. Job Title: Tax Director Location: Milwaukee, WI Pay Range: $165- $185k Up to 20% travelWhat's the Job? ...
-
Tax Director
3 months ago
Milwaukee, United States Experis Full timeOur client who designs, manufactures and distributes power transmission equipment is seeking a Tax Director to join their team. The ideal candidate will have negotiation, analytical and communication skills which will align successfully in the organization. Job Title: Tax Director Location: Milwaukee, WI Pay Range: $165- $185k Up to 20% travelWhat's the Job?...
-
Tax Director
2 months ago
Milwaukee, United States Experis Full timeOur client who designs, manufactures and distributes power transmission equipment is seeking a Tax Director to join their team. The ideal candidate will have negotiation, analytical and communication skills which will align successfully in the organization. Job Title: Tax Director Location: Milwaukee, WI Pay Range: $165- $185k Up to 20%...
-
Tax Director
3 months ago
Milwaukee, United States Experis Full timeOur client who designs, manufactures and distributes power transmission equipment is seeking a Tax Director to join their team. The ideal candidate will have negotiation, analytical and communication skills which will align successfully in the organization. Job Title: Tax Director Location: Milwaukee, WI Pay Range: $165- $185k Up to 20% travel ...
-
Tax Director
3 weeks ago
Milwaukee, United States Experis Full timeOur client who designs, manufactures and distributes power transmission equipment is seeking a Tax Director to join their team. The ideal candidate will have negotiation, analytical and communication skills which will align successfully in the organization. Job Title: Tax Director Location: Milwaukee, WI Pay Range: $165- $185k Up to 20%...
-
Tax Director
3 months ago
Milwaukee, United States Experis Full timeOur client who designs, manufactures and distributes power transmission equipment is seeking a Tax Director to join their team. The ideal candidate will have negotiation, analytical and communication skills which will align successfully in the organization. Job Title: Tax Director Location: Milwaukee, WI Pay Range: $165- $185k Up to 20%...
-
Director of Ecommerce, DTC Brands
3 weeks ago
Milwaukee, Wisconsin, United States Wantable Full timeSalaried/Exempt/On-siteMISSION:Launch and grow our four unique apparel brands, transforming them into household names by leveraging innovative strategies and data-driven decisions. Your focus will be on ensuring this growth is achieved both profitably and efficiently, maximizing brand recognition while maintaining financial health by delivering exceptional...
-
Strategic Sales and Marketing Director
3 days ago
Milwaukee, Wisconsin, United States BMO Full timeJob DescriptionJob Title: Strategic Sales and Marketing DirectorJob Summary:We are seeking a highly experienced and skilled Strategic Sales and Marketing Director to join our team at BMO. As a key member of our leadership team, you will be responsible for developing and implementing sales and marketing strategies that drive business growth and revenue.Key...
-
Director of Environmental Stewardship
3 days ago
Milwaukee, Wisconsin, United States University of Wisconsin-Milwaukee Full timeSustainability Director (Inst)The University of Wisconsin-Milwaukee is seeking a highly skilled Sustainability Director to lead the Office of Sustainability and drive the university's sustainability efforts.About the RoleManage and coordinate sustainability operations, planning, and reportingSupport academic, research, and student sustainability...
-
Assistant Director, Workforce Planning
4 weeks ago
MILWAUKEE, United States Northwestern Mutual Full timeAt Northwestern Mutual, we are strong, innovative and growing. We invest in our people. We care and make a positive difference. Responsible for supporting the evolution of our enterprise workforce planning, including the development and implementation of labor market scalable tools and practices. Will create, monitor, & interpret...