VP of Marketing
7 days ago
AndersonOrd is highly successful athleisure apparel brand that started in the golf space. Company strengths is our effective team, unparalleled products, business relationships and our customer reach as we’re sold in over 1600 Country Clubs across the country.
Job information
VP of Marketing- $100-110K K Full Time- Bonus, paid time off, medical benefits.
We are currently hiring a VP of Marketing to lead our marketing team and develop marketing strategies in line with business objectives.
Main Responsibilities of a VP Marketing
· Building an effective high-performing marketing team and ensuring effective coordination with other teams
· Creating a marketing strategy and plan
· Designing, planning, and executing effective marketing campaigns in line with the plan & determining and implementing metrics to measure campaign effectiveness
· Building brand awareness and generating innovative ideas to promote our brand/product
· Creating content strategies based on business objectives, category focus, and audience segments across all channels (online/offline/social)
· Designing and coordinating promotional campaigns, PR, and other marketing efforts across channels (digital, press, etc.)
· Managing and reviewing the marketing budget
· Keeping updated on market trends & competitor strategies.
Key Requirements
· You have a degree in Marketing, Business Administration or a related field.
· You have prior experience in a similar role.
· You have a good knowledge of marketing, including brand marketing, PR, content management, digital marketing & performance marketing.
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