Demand Generation Manager

3 weeks ago

Chino Hills, United States Rapid Legal Inc. Full time $75,000 - $85,000
Job DescriptionJob Description

We are a premium legal technology and services firm that automates the processing of legal documents, and consists of two companies, Rapid Legal and LegalConnect. For more than 30 years, we’ve helped to transform the legal support services industry through our vision to connect the entire legal community for seamless electronic document, payment, and information exchange.

We’re looking for a Demand Generation Manager to help us execute our marketing strategy to meet our growth objectives. Your role will be pivotal in driving our brands’ success through strategic marketing efforts such as events, social media, email marketing, advertising and much more to drive demand, conversion, and retention. If you are highly self-motivated, possess a fierce work ethic & strong intellectual horsepower, and you know how to get stuff done, we want to hear from you

Please note that this is a very hands-on role that requires you to directly execute the work. If your previous experience has been to manage others to do the work, or it’s been 2 or more years since you directly did similar work, this is likely not the role for you.

Responsibilities:

  • Event Management: Plan, execute, and optimize in-person and virtual events to drive lead generation and brand awareness. Collaborate with internal teams and external partners to ensure successful event outcomes.
  • Email Marketing: Develop and manage targeted email campaigns that engage prospects and customers, driving conversions and nurturing relationships throughout the customer journey.
  • Social Media Marketing: Create and implement social media strategies to boost engagement, grow our online community, and drive traffic to our digital platforms.
  • Online Advertising: Manage online advertising campaigns across platforms such as Google Ads, LinkedIn, and others, ensuring optimal ROI and alignment with overall marketing goals.
  • Customer Referral Programs: Design and oversee referral programs that incentivize existing customers to refer new clients, driving organic growth and enhancing customer loyalty.
  • Analytics & Reporting: Track and analyze the performance of demand generation campaigns, providing insights and recommendations for continuous improvement.
  • Collaboration: Work closely with the sales, product, and customer success teams to ensure alignment and support for demand generation initiatives.
  • Budget Management: Manage the demand generation budget, ensuring effective allocation of resources across campaigns and activities.
  • Stay abreast of the latest trends in inbound/digital marketing, legal technology and the legal industry at large.
  • Other duties as assigned.

Requirements:

  • A Bachelor's degree in Marketing, Business, or a related field preferred.
  • 5+ years of experience in demand generation, digital marketing, or related roles, preferably within the legal or technology industries. A portfolio of previous work is required.
  • Proven ability to drive results through multi-channel marketing campaigns.
  • Strong at communicating with different audiences and stakeholders in oral, presentation and written form.
  • Strong analytical skills and experience with HubSpot.
  • Excellent attention to detail and project management skills.
  • Creative thinker with the ability to develop innovative strategies to engage target audiences.
  • Self-starter, performance-driven, industrious (acts with a sense of urgency and high productivity), fast learner, resourceful and deadline & highly organized.
  • You’re comfortable and enjoy learning new technical tools as they become available.

 

Rapid Legal offers a competitive compensation plan with a generous benefits package, including unlimited PTO, medical, dental and vision and more.

Company DescriptionAbout Rapid Legal, Inc.

Rapid Legal is one of the nation’s leading litigation support services firms delivering legal documents with unrivaled speed and accuracy. The company’s eFiling services, court services, service of process, and records retrieval services help customers increase efficiency and productivity while reducing risk and costs.

With a highly committed and experienced team of industry, technology, and customer service professionals, Rapid Legal offers its customers an easy-to-use and cost-effective SaaS solution, LegalConnect, in which to submit orders and documents anytime, anywhere electronically; manage and track the status of a full array of legal support services; and a strong nationwide network of registered process servers. Rapid Legal values accountability, excellence, integrity, service, and teamwork in all that it does to exceed customers’ expectations and propel the legal industry forward.Company DescriptionAbout Rapid Legal, Inc.\r
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Rapid Legal is one of the nation’s leading litigation support services firms delivering legal documents with unrivaled speed and accuracy. The company’s eFiling services, court services, service of process, and records retrieval services help customers increase efficiency and productivity while reducing risk and costs. \r
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With a highly committed and experienced team of industry, technology, and customer service professionals, Rapid Legal offers its customers an easy-to-use and cost-effective SaaS solution, LegalConnect, in which to submit orders and documents anytime, anywhere electronically; manage and track the status of a full array of legal support services; and a strong nationwide network of registered process servers. Rapid Legal values accountability, excellence, integrity, service, and teamwork in all that it does to exceed customers’ expectations and propel the legal industry forward.

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