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Sales Representative/Merchandiser
5 months ago
The Sales Representative Merchandiser (SRM)’s primary function is to maximize sales of Cordialsa USA products at various customer sites and provide excellent customer service through safe and effective planning, selling, ordering, and in store servicing. The SRM identifies and acts on selling opportunities, makes secondary placements, gains extra displays, uses Point of Sale (POS), and makes effective sales presentations through use of sales data. This role works directly with store managers and store personnel to ensure a high level of sales and customer service is provided in retail accounts. SRM is the primary contacts at a store and responsible for all accounts assigned within a designated territory. The position requires driving to grocery store customers.
The SRM’s responsibility includes demonstrating sound safety practices while merchandising product to shelf, replenishing account shelves from back-room inventory, improving shelf positioning, increasing product display space, executing account specific campaigns, packing-out force-out quantities, executing activation events, ensuring shelf price tags are properly displayed, maintaining all Point-of-Sales (POS) materials, utilizing current planogram schematics for all products, establishing rapport/credibility with store personnel, and fostering strong communication with co-workers.
The Sales Representative will have routed stores with an assigned store call schedule that will vary based upon Customer selling influence, as well as selling and merchandising responsibilities at their routed stores.
Key Position Responsibilities
- Grow sales volume, market share, product distribution, space allocation, and customer service in all assigned accounts
- Follow Repsly guidelines:
- Taking pictures of displays and shelfs.
- Accurately record assigned and completed activities within each store call
- Status of the Point of Sales
- Review and publish Store Fliers and Magazines when needed
- Report out of stocks to Team Leader / Territory Manager / Key Account or Broker.
- Report back of stock quantities
- Develop and execute strategies to accomplish key company goals for each route:
- Sales performance by brand
- Distribution coverage
- Route schedules accomplishment
- In Store Active SKUs goals
- Ensure distribution and availability of products to the assigned customers
- Ensure the effective implementation of all Marketing Programs (ie: Promotions, Plano-grams, and Pricing)
- Generate selling opportunities by maintaining and increasing shelf facings / schematics and proper merchandising.
- Perform in-store planning by tailoring programs and fact-based sales presentations to the customer's needs, store demographics, and the current consumer base in order to drive Cordialsa USA and customer growth.
- Monitor and meet Company goals for unsaleable returns, shrink, A.R. and inventories
- Properly credit and dispose of all unsalable merchandise from all stores following corporate policies.
- Develop strong business relationships with store management to provide service and value beyond the customer's expectations.
- Work with customer to ensure sufficient product is ordered to support consumer take away, including from incremental racks and displays.
- Ensure product is rotated and is in good selling condition as directed
- Pack-out primary location and display as directed
- Ensure shelves are set SKU to tag, promotional displays are properly executed and back stock is maintained and organized for Cordialsa USA products
- Validate placement according to planograms as directed for headquarter controlled stores
- Ensure price tags are up and, when directed, ensure promoted price is executed
- Communicate pricing issues in a timely manner (both on and off shelf) to Team Leader
- Communicate plans and effectively manage merchandising resources to build sales volume at store level. Work actively to ensure inventory is fully stocked, rotated and presentable at all times.
- Monitor and report on competitive activity and document all pricing activities.
- Communicate directly with co-workers on issues, openly share ideas with others, encourage performance in others, give feedback when needed, and train new employees when applicable.
- Attend monthly Territory meetings, participate in daily meetings with management if needed and prepare necessary documentation as required.
- Utilize POP Material to stimulate sales
- Provide excellent service to assigned accounts and create and maintain goodwill with all customers (e.g., communication, rapport building, attentiveness to customer needs, etc.)
- Complete paperwork in an accurate, legible, and timely manner
- Professionally represent the company and brand in the assigned territory
- Share proactive best practices, solutions, and insights across the team
- Regular, reliable, predictable attendance
- Adhere to all company policies and sales procedures
Key Competencies:
- Knowledge of the customers within the area assigned is a plus.
- Utilization of innovation and creativity in generating new and unique ideas and solutions that capitalize on opportunities to benefit customers and Cordialsa USA.
- Ability to form customer partnerships that exceed expectations and help customers identify and execute the appropriate strategies for their business success.
- Ability to use sales and order management systems and technologies to ensure exceptional customer service.
- Ability to work independently.
- Flexibility with the ability to change schedule on a daily basis to meet the demands of the business.
- Demonstration of strong and effective communication skills.
- Ability to identify and solve problems with minimal guidance to minimize disruptions to the business.
- Ability to perform hard work in a fast-pace work environment and meet the defined physical activities (frequent lifting, bending, and carrying up to 25 lbs., occasionally over 50 lbs., pushing, pulling, etc.) while adhering to set safety expectations and processes.
- Proficient in the use of Microsoft Office, Internet and Cellular/Wireless devices.
Education
- High School Diploma or GED required; College degree highly preferred.
Experience
- Minimum of 2 years of sales & customer management; experience with a consumer packaged goods organization preferred
- Consumer packaged goods experience in a direct store delivery environment preferable.
- Previous grocery, retail, sales, and/or customer service experience a plus.
Other Requirements
- Must be authorized to work in the United States
- Bilingual Spanish / English (50% or more)
- Must have car to access multi-store locations within assigned shift
- Valid driver's license and proof of insurance
- Must live within 50 miles or 60 minutes of primary work location
- A flexible work schedule is required.
