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Database Marketing Manager

3 months ago

New Orleans, United States TEKsystems Full time
Job DescriptionJob Description

Our client is looking for a Senior Database Marketing Manager that develops and executes all direct marketing (traditional mail, email, & SMS) and marketing analysis initiatives for the organization. 

 

Direct marketing is largely facilitated through the use of MS Access queries via an ODBC connection to a replication server with subsequent analysis through MS Excel. MicroStrategy Business Intelligence is also used for selected reporting. 

 

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Manage all direct mail campaigns to include:

o   development of list criteria

o   quality control of lists, proofs, printing, and mailing

o   maintaining relationships with affiliated departments (e.g., advertising, operations, finance, information technology, etc.).

·      Ensure the health of the database by:

o   maximizing the profitability of its segments

o   developing initiatives to profitably grow the database

o   keeping all records up-to-date.

·      Lead all quantitative analysis as it relates to marketing to include:

o   pre and post-campaign analysis of all marketing initiatives

o   ad hoc analysis that may be dictated by business conditions

o   make subsequent recommendations for change based on the resultant data.

·      Manage vendor relationships (e.g., print vendors) so as to minimize price while maximizing quality.

·      Develop and maintain all compliance-related policies.

·      Manage departmental staff to ensure a healthy and productive work environment.

o   Currently, this position manages one Direct Marketing Supervisor.

 

QUALIFICATIONS:

 

·      Bachelor’s degree in a quantitative field such as business administration, finance, economics, math, or statistics.

·      5-7 years of relevant experience.

·      In-depth knowledge of casino operations and technical environments.

·      Demonstrated technical (SQL, Access, Excel) and analytical experience is an absolute must.