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Digital Marketing Director
3 months ago
Position Overview:
We are seeking a highly skilled and experienced Automotive Digital Marketing Director to lead our digital marketing efforts. The ideal candidate will be Google AdWords certified, proficient in SEM/SEO strategies, and possess deep knowledge of Google Analytics (GA4 experience preferred). This role requires expertise in managing digital marketing campaigns across various platforms including OTT, websites, and social media channels. The Automotive Digital Marketing Director will be responsible for overseeing a monthly marketing budget, coordinating with our website provider, and collaborating closely with sales management teams.
Requirements:Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies to drive online traffic and leads.
- Manage Google AdWords campaigns and optimize for maximum ROI.
- Execute SEO strategies to increase organic search visibility and rankings.
- Utilize Google Analytics and GA4 to analyze performance metrics and refine strategies accordingly.
- Oversee the production and artwork for digital marketing materials across all platforms.
- Coordinate efforts with website provider to ensure alignment of digital marketing strategies.
- Collaborate with sales management teams to align marketing efforts with sales objectives.
- Monitor and manage monthly marketing budgets effectively.
- Report directly to the COO/CFO on marketing performance, budget utilization, and strategic recommendations.
Qualifications:
- Bachelor’s degree in marketing, Business Administration, or related field.
- Google AdWords certification is required; certifications in Google Analytics and GA4 are highly desirable.
- Proven experience in digital marketing within the automotive industry is preferred.
- Strong understanding of SEM/SEO strategies and best practices.
- Experience managing digital marketing campaigns across OTT, websites, and social media platforms.
- Excellent analytical skills and ability to interpret data to drive decisions and optimizations.
- Strong project management skills and ability to manage multiple priorities effectively.
- Excellent communication and interpersonal skills.
Benefits:
- Competitive salary commensurate with experience.
- Comprehensive benefits package including health, dental, and retirement plans.
- Opportunity to work with a dynamic team in a growing organization.
- Professional development opportunities and continuous learning.
If you are a results-driven digital marketing professional with a passion for the automotive industry and meet the qualifications outlined above, we encourage you to apply. Please submit your resume and cover letter detailing your relevant experience and why you are a suitable candidate for this position.
