Marketing Manager

3 weeks ago

Saint Paul, United States TRU HEALTHCARE INC Full time $70,000 - $85,000
Job DescriptionJob Description

About Us:

TRU Healthcare is a leading provider of Medicare-certified home health services in Minnesota, offering in-home skilled nursing and therapies. TRU Wellness Centers specialize in mental health services, providing psychotherapy, psychiatric medication management, and innovative treatments like ketamine therapy. Our mission is to deliver exceptional care and improve the well-being of our patients.

Job Description:

TRU Healthcare and TRU Wellness Centers are seeking a dynamic and driven Marketing Manager to support both brands. This role will collaborate closely with the FCMO on strategic initiatives and assist the marketing teams in executing a variety of tasks. The ideal candidate will have a strong background in social media management, CRM administration, project management and some knowledge of recruitment marketing.

Key Responsibilities:

  • Marketing Analytics:
    • Collaborate with FCMO and Leadership to establish clear, measurable marketing objectives.
    • Regularly monitor competitors and identify advantages and disadvantages.
    • Analyze marketing data and set key performance indicators (KPIs) for both brands.
  • Social Media Management:
    • Create engaging video and content for TRU Healthcare and TRU Wellness Centers.
    • Build and nurture a strong social media presence and online communities.
    • Conduct social listening to monitor brand reputation and customer feedback.
  • CRM Administration:
  • Optimize CRM usage for both brands.
  • Enhance integration between EMRs and CRM to ensure seamless data flow and communication.
  • Project Management:
    • Coordinate content creation projects with therapists.
    • Assist in launching new products and services.
    • Manage various marketing projects as they arise, ensuring timely and successful execution.
  • Brand Management:
    • Ensure TRU brand communicates a consistent message across all touchpoints.
    • Ensure brand guidelines are maintained throughout all communications
  • Recruitment Marketing:
    • Assist human resources with developing and optimizing job postings.
    • Leverage social media to promote the employer brand.
    • Implement email marketing automation tools to streamline communication to desired audiences.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • Proven experience in social media management and content creation.
  • Strong knowledge of CRM systems and data integration.
  • Excellent project management skills with the ability to juggle multiple tasks.
  • Creative thinker with strong analytical skills.
  • Excellent communication and interpersonal skills.
  • Experience in recruitment marketing, job posting optimization and LinkedIn.

What We Offer:

  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A supportive and collaborative work environment.
  • The chance to make a meaningful impact in the healthcare and wellness industry.

TRU Healthcare and TRU Wellness Centers are equal opportunity employers. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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