Email Marketing and Social Media Manager

2 weeks ago

Jenkintown, United States Tech Company Part time $35,000
Job DescriptionJob Description

Social Media and Email Marketing Manager

The Social Media Manager uses social media marketing technologies as a means to reach, influence, engage and build relationships with clients and the identified audiences. 

Note:  Preference is for candidates who can be in person in our Philadelphia, Pa location

This role manages all consumer-facing social activity and works with department and cross-functional teams to ensure collaborative, successful, and efficient social media marketing project execution. Manages all day-to-day social media activities in the areas of content strategy, planning, posting, reports, and calendar creation; leads both internal and external agency partners to develop creative content; leads social listening and community management efforts; liaison with social media specialists on paid support and analytics.

Ideal candidates will be a subject matter expert in all aspects of social media, possess strong marketing strategy, creative development and project management skills, be inquisitive and have an appetite for research and gathering data insights, a high level of comfort working with cross-functional partners, and a strong analytical mindset. Successful team members have a passion for business success, strong attention to detail, an eye for creative concepting and execution, analytical problem-solving abilities, keeping a high level of team motivation and keen eyes for operational inefficiencies.

The position starts as part-time (20-30 hours/week) with the opportunity to graduate to full-time with completion of a probationary period.

Job Requirements:

●     Bachelor’s Degree in Marketing, Digital Media, Communications, Journalism, Business, or equivalent combination of professional and academic experience.

●     5-7 years of social media marketing experience. Planning, testing, developing, launching, monitoring, optimizing and measuring social media content and campaigns experience required

●     3 years minimum experience managing social media for consumer brands preferred

●     Technical Skills: Subject matter expertise and fluency in hands-on management and execution of social media campaigns on platforms/partners/technology providers such as Facebook, Twitter, Instagram, Pinterest, Reddit, YouTube, WordPress, BrandWatch, Crimson Hexagon, blogs and more; working knowledge of web analytics software, digital graphic design skills and software knowledge.

●     Preferred Adobe Creative Suite (Photoshop) experience

●     Professional certification in Google Analytics strongly preferred

●     Proficient using multi-social posting programs such as Hootsuite, HubSpot, etc.

●     General knowledge of Search Engine Optimization and internet ranking for web content

●     Excellent verbal and written communication skills

●     Demonstrates keen attention to detail

●     Extremely deadline-driven

●     Thrives in high-pressure situations; can problem solve without advanced warning

●     Flexible concerning working hours/schedule. At times, this position requires after hours or weekend work to moderate social media channels both in normal times as well as times of crisis or unexpected event/company announcement

●     Excellent customer service skills. Proven track record with social media customer service interactions preferred.

●     Able to multi-task in a fast-paced environment with multiple priorities, and during the off-business hours of social media.

●     Strong collaboration skills and experience with working as a team player on cross-function teams.

Your Duties and Tasks:

●     Manages enterprise level software and profile boosting software for multiple client’s social media accounts

●     Leads community management efforts on social channels with clients, prospective clients and coaches to drive broad reach of content, positive engagement and interactions, generate loyalty, advocacy and earned media programs, products, PR opportunities and coach model.

●     Leads the management of social listening practice through expertise on leading enterprise-level listening platform in order to track, identify and apply current and emerging/future consumer social marketing trends and developments, monitor the competitive landscape and track consumer sentiment and reaction to social efforts, products, path to purchase and more, deriving actionable insights, and making recommendations on how to optimize and enhance Social Media Strategy and execution.

●     Oversees the in-market performance of organic and paid social marketing programs by reviewing daily and weekly dashboards, and campaign results, and gathers insights from those results to continuously optimize campaigns and interactions with consumers.

●     Manages and oversees LIVE social media postings, schedules and community engagement during all events (i.e., convention).

●     Comprehensive knowledge and proficiency with social media analytic measurement tools to pull relevant metrics and optimize social strategy, content or other campaign needs.

●     Optional Email Marketing duties included, such as setting up email campaigns, performing AB testing, and issuing monthly reports.

Salary

Pay is commensurate with experience. 

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