Manager of Search Marketing

1 week ago


Minneapolis, United States Br8kthru Full time
Job DescriptionJob DescriptionSalary: $95-$110k DOE

Position: Manager of Search Marketing


Summary

The Manager of Search Marketing is a player-coach + leadership role at our growing company with the highest standards for professional growth, team development + Client success. This role will be pivotal in continuing to build our search marketing team at Br8kthru and instrumental as we work to become the best marketing + technology firm in the Midwest.


Mission

  • Support client retention + growth through delivery of Michelin-Star Standards (MSS) in all search-related Client deliverables 
  • Develop and lead the Search Team to promote long-term growth, sustainable hiring, and attraction + retention of top analytical talent
  • Implement processes + workflows that enable progress toward Br8kthru’s overall revenue and profitability goals 


Role-Based Competencies

  • Quality-driven: execute on Br8kthru’s core value of MSS at every turn by operating at a high level of production-related competency and holding the Search Marketing Team accountable to those standards
  • Analytical know-how: clear demonstration of analytical capabilities on an account and business level. Continual development of analytical thinking and skills. 
  • Ownership bias: take ownership of the search function and lead by example when it comes to quality and execution standards
  • Highly organized: execute on processes and workflows that ensure tasks are completed on time and on budget


Critical Accountabilities

  • MSS search team strategy and execution
  • Utilization of team
  • Team retention, growth and satisfaction
  • Culture and team vision
  • Cross-functional alignment across managers
  • Accurate estimations


Key Performance Indicators (KPIs)

  • Utilization
  • Efficiency
  • Client Satisfaction


Daily Tasks + Responsibilities 

Strategy + Thought-leadership

  • Lead the creation of search marketing strategies + roadmaps for new + existing accounts
    • Assist with comprehensive marketing strategies including paid media, SEO, content, email, social, etc. 
  • Serve as a subject matter expert (SME) for all paid media activities as well as SEO, analytics, and tracking
  • Continually evolve our search marketing approach based on best practices, industry changes, new technology, emerging trends + technology partners
  • Assist in new business pitches


Search Marketing Management + Execution

  • Campaign planning, strategy + documentation
  • Campaign management + optimization
    • Manage to CPA, ROAS, CPC or other metrics
    • Lead and guide third-party media partners; including programmatic media buying, OTT/CTV or other channels
  • Ongoing Research + Discovery
    • Analyze search interest + explore SEO opportunities
    • Work with Google/Microsoft/etc. on new strategies, products + beta programs
    • Assess search attribution
  • Budget Management
    • Budget Pacing (daily + monthly)
    • Forecasting
  • Client relationship management
    • Work with Client + internal teams to clearly define program objectives, tactics and KPIs
    • Actively participate in Client communication, including client status calls, working sessions, reporting meetings, and ad hoc questions
    • Help establish trust, credibility + grow client relationship


Feed + Merchant Center Management, Analysis + Optimization

  • Troubleshooting + support
  • Feed monitoring, optimization + fixes
  • Monitoring of Merchant Center Item Reports 
  • In partnership with feed vendor, generate custom reports + optimizations at the feed or merchant center level


SEO

  • Provide strategic support to SEO initiatives
  • Mentor + manage SEO team / resources
  • Help refine Br8kthru’s approach to SEO; developing working standards related to SEO strategies, tactics + roadmaps for a variety of Clients


Reporting + Analysis

  • Reporting + planning meetings with the Br8kthru + Client teams
    • Performance analysis, recommendations + next steps
    • Reporting on account KPIs via Google ads, Analytics, Looker Studio or other reporting tools or custom reports and all other relevant digital channels
    • Delivering Michelin-star standards context, recommendations, and action items based on findings
  • For new accounts, review + assess performance, analytics + conversion tracking
    • Review source, structure, setup, recording + accuracy
    • Analysis of initial set up including traffic, channel, and behavior data
    • Analysis of reporting such as custom reports and dashboard


Team Leadership + Development

  • Help attract, train + retain new Br8kthru team members
  • Effectively collaborate with other team members + advance our collective knowledge
  • Foster a culture of open communication and 360-degree feedback
  • Live our core values (empathy, collective accountability, continuous improvement + Michelin-star standards)


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