Manager of Search Marketing
1 week ago
Position: Manager of Search Marketing
Summary
The Manager of Search Marketing is a player-coach + leadership role at our growing company with the highest standards for professional growth, team development + Client success. This role will be pivotal in continuing to build our search marketing team at Br8kthru and instrumental as we work to become the best marketing + technology firm in the Midwest.
Mission
- Support client retention + growth through delivery of Michelin-Star Standards (MSS) in all search-related Client deliverables
- Develop and lead the Search Team to promote long-term growth, sustainable hiring, and attraction + retention of top analytical talent
- Implement processes + workflows that enable progress toward Br8kthru’s overall revenue and profitability goals
Role-Based Competencies
- Quality-driven: execute on Br8kthru’s core value of MSS at every turn by operating at a high level of production-related competency and holding the Search Marketing Team accountable to those standards
- Analytical know-how: clear demonstration of analytical capabilities on an account and business level. Continual development of analytical thinking and skills.
- Ownership bias: take ownership of the search function and lead by example when it comes to quality and execution standards
- Highly organized: execute on processes and workflows that ensure tasks are completed on time and on budget
Critical Accountabilities
- MSS search team strategy and execution
- Utilization of team
- Team retention, growth and satisfaction
- Culture and team vision
- Cross-functional alignment across managers
- Accurate estimations
Key Performance Indicators (KPIs)
- Utilization
- Efficiency
- Client Satisfaction
Daily Tasks + Responsibilities
Strategy + Thought-leadership
- Lead the creation of search marketing strategies + roadmaps for new + existing accounts
- Assist with comprehensive marketing strategies including paid media, SEO, content, email, social, etc.
- Serve as a subject matter expert (SME) for all paid media activities as well as SEO, analytics, and tracking
- Continually evolve our search marketing approach based on best practices, industry changes, new technology, emerging trends + technology partners
- Assist in new business pitches
Search Marketing Management + Execution
- Campaign planning, strategy + documentation
- Campaign management + optimization
- Manage to CPA, ROAS, CPC or other metrics
- Lead and guide third-party media partners; including programmatic media buying, OTT/CTV or other channels
- Ongoing Research + Discovery
- Analyze search interest + explore SEO opportunities
- Work with Google/Microsoft/etc. on new strategies, products + beta programs
- Assess search attribution
- Budget Management
- Budget Pacing (daily + monthly)
- Forecasting
- Client relationship management
- Work with Client + internal teams to clearly define program objectives, tactics and KPIs
- Actively participate in Client communication, including client status calls, working sessions, reporting meetings, and ad hoc questions
- Help establish trust, credibility + grow client relationship
Feed + Merchant Center Management, Analysis + Optimization
- Troubleshooting + support
- Feed monitoring, optimization + fixes
- Monitoring of Merchant Center Item Reports
- In partnership with feed vendor, generate custom reports + optimizations at the feed or merchant center level
SEO
- Provide strategic support to SEO initiatives
- Mentor + manage SEO team / resources
- Help refine Br8kthru’s approach to SEO; developing working standards related to SEO strategies, tactics + roadmaps for a variety of Clients
Reporting + Analysis
- Reporting + planning meetings with the Br8kthru + Client teams
- Performance analysis, recommendations + next steps
- Reporting on account KPIs via Google ads, Analytics, Looker Studio or other reporting tools or custom reports and all other relevant digital channels
- Delivering Michelin-star standards context, recommendations, and action items based on findings
- For new accounts, review + assess performance, analytics + conversion tracking
- Review source, structure, setup, recording + accuracy
- Analysis of initial set up including traffic, channel, and behavior data
- Analysis of reporting such as custom reports and dashboard
Team Leadership + Development
- Help attract, train + retain new Br8kthru team members
- Effectively collaborate with other team members + advance our collective knowledge
- Foster a culture of open communication and 360-degree feedback
- Live our core values (empathy, collective accountability, continuous improvement + Michelin-star standards)
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