Marketing Manager

3 weeks ago

Minneapolis, United States Thrifty Traveler Full time

Thrifty Traveler is seeking an experienced marketer to join our small-yet-growing team as our Marketing Manager in Minneapolis, Minnesota. The ideal candidate will have a passion for travel and experience executing on marketing strategy. Responsibilities will include working with our leadership team on executing a marketing strategy that drives brand awareness, digital and traditional advertising, managing email marketing campaigns, and more. They will be responsible for managing various contractors as well as working with our social media manager. This role has a high potential for promotion to a larger marketing position with direct involvement in setting marketing strategy and building out a full marketing team. Be sure to submit your application by Friday, Jan. 5, 2024 Responsibilities Working directly on advertising with other team members, including Meta, Google ads, Podcast advertising, and other forms of traditional advertising Building and testing email marketing campaigns Managing relationships with contractors to execute on various marketing strategies Working with our social media manager on influencer and affiliate marketing, building Thrifty Traveler brand awareness, and growing our Thrifty Traveler Premium flight deal alert service and our referral program, too Monitor reporting data and provide results to the leadership team Monitor and adhere to a budget Qualifications Located in the Minneapolis-St. Paul, Minnesota metropolitan area A passion for travel BSc/BA in business administration, marketing, and communications or relevant field 2-4 years of experience in a marketing role Professional chartered marketer (CIM) is a plus Experience in digital marketing with a thorough knowledge of web analytics, Meta ads, and Google Adwords Ability to work independently and meet tight deadlines in a fast-paced environment Ability to execute, follow through, and hold others accountable Excellent communication skills Thorough understanding of marketing strategies and practices Excellent interpersonal and customer service skills Excellent organizational skills and attention to detail Thrives in a small team setting Be sure to submit your application by Friday, Jan. 5, 2024

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