Social Media Manager

2 weeks ago

Ashland, United States Blackstone Publishing Full time
Job DescriptionJob Description

Social Media Manager

Blackstone Publishing is seeking a dedicated full-time Social Media Manager with a demonstrated passion for social and proven experience in crafting innovative, multi-channel social programs. This role will be responsible for having their finger on the pulse of conversations and trends surrounding social platforms while quickly turning those observations into storytelling opportunities for the brand. As part of the Digital Marketing team, the ideal candidate will work alongside the Marketing, Design, and Sales departments.

 

Social Media Manager duties and responsibilities:

·         Collaborate with all relevant areas of the organization (including Design, Digital Marketing, Sales) to assist in the development and implementation of Blackstone's social media strategy across all channels.

·         Definition and growth of priority social media KPIs.

·         Management of day-to-day social post scheduling, copywriting, book events, and audience + influencer engagement.

·         Tracking weekly + quarterly post performance across Blackstone’s active social networks.

·         Applying social analytics and insights to assess content performance and inform future content optimization.

·         Communicating the latest best practices, focus trends and technologies in social media.

·         Sharing audience insights, fan reactions, and sentiments across teams, and inform day-to-day planning.

·         Establishing new digital groups across Blackstone’s active social networks.

·         Creating growth for Blackstone’s industry + influencer network.

·         Present and strategize with Senior Management.

 

Social Media Manager requirements and qualifications:

·         5+ years of experience as a Social Media Specialist or similar role, (preferably for a brand or agency).

·         Demonstrated knowledge of social channels including but not limited to: Facebook, Instagram, Twitter, TikTok, LinkedIn, and other social media platforms (Reddit, Threads, Twitch, YouTube, Pinterest a plus).

·         Demonstrated knowledge of social scheduling platforms (Hootsuite, Hubspot, Sprout Social, Sysomos, etc.).

·         Demonstrated knowledge of Facebook Business + Creator Suite.

·         Demonstrated knowledge of the latest social media trends, web traffic metrics, and digital spaces for brand + audience growth.

·         Excellent understanding of audience, consumer, and competitive analysis.

·         Demonstrated knowledge of social media KPIs (including reporting data).

·         Demonstrated record of accomplishment in prioritizing tasks, managing deadlines, adapting with changing priorities, and balancing short-term needs within long-term strategic initiatives.

·         Excellent written and verbal communication skills, including presentations and collaboration with cross-functional teams (Marketing, Design, Sales, etc.).

·         Excellent multitasking and critical thinking skills.

·         Multi-tasking and time-management skills, with the ability to prioritize tasks.

·         Ability to work in a fast-paced, high-pressure environment.

·         Proficiency in Microsoft, G-Suite a plus.

·         Residency in Tri-State area (NYC, New Jersey, Connecticut) preferred.

Company DescriptionFounded in 1987 as a small audiobook company, 2022 marks Blackstone’s 35th anniversary. With a fresh perspective on the reading experience, the founders thought up new and innovative methods to not only produce and distribute audiobooks, but also pioneered creative ways to collaborate with publishers, booksellers, and the audiobook listening community. The new print publishing venture, launched in 2015, is built upon this foundation and has continued to grow and innovate in the publishing industry. Our goal is to publish groundbreaking books by talented writers, and to forge long-term connections with readers, booksellers, librarians, and the overall literary community. We’re thrilled to be working with bestselling authors like P. C. Cast and Kristin Cast, Shelley Shepard Gray, Nicholas Sansbury Smith, Cadwell Turnbull, Catherine Ryan Howard, and Cory Doctorow to publish print books, e-books, and audiobooks, furthering our commitment to bringing entertaining stories to as many people as possible in the most creative and innovative ways imaginable.
Blackstone offers a friendly digital and physical working environment and full benefits including health and dental plans, a retirement plan with employer contribution, and generous and flexible PTO. We are an Equal Opportunity Employer and will consider all applicants without regard to race, national origin, religion, age, ethnic derivation, sexual orientation, gender identity, disability or protected veteran status. This position is remote-friendly.Company DescriptionFounded in 1987 as a small audiobook company, 2022 marks Blackstone’s 35th anniversary. With a fresh perspective on the reading experience, the founders thought up new and innovative methods to not only produce and distribute audiobooks, but also pioneered creative ways to collaborate with publishers, booksellers, and the audiobook listening community. The new print publishing venture, launched in 2015, is built upon this foundation and has continued to grow and innovate in the publishing industry. Our goal is to publish groundbreaking books by talented writers, and to forge long-term connections with readers, booksellers, librarians, and the overall literary community. We’re thrilled to be working with bestselling authors like P. C. Cast and Kristin Cast, Shelley Shepard Gray, Nicholas Sansbury Smith, Cadwell Turnbull, Catherine Ryan Howard, and Cory Doctorow to publish print books, e-books, and audiobooks, furthering our commitment to bringing entertaining stories to as many people as possible in the most creative and innovative ways imaginable.\r
Blackstone offers a friendly digital and physical working environment and full benefits including health and dental plans, a retirement plan with employer contribution, and generous and flexible PTO. We are an Equal Opportunity Employer and will consider all applicants without regard to race, national origin, religion, age, ethnic derivation, sexual orientation, gender identity, disability or protected veteran status. This position is remote-friendly.

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