Marketing Manager

4 weeks ago

Pasadena, United States Forensis Group INC Full time
Job DescriptionJob DescriptionDescription:

The Marketing Manager will coordinate and develop marketing policies, programs, and campaigns in accordance with the company’s strategic direction and mission. They will oversee all business development and marketing campaigns, implement strategy and promote ForensisGroup in traditional and digital marketing, content marketing, social media marketing, and others. They will ensure the company is communicating the right messaging to attract prospective customers and retain existing ones and updating senior leadership on the progress of marketing activities and reporting on the results of campaigns.


§ Gathers and analyzes information to identify new opportunities, demand for services/products, and efficacy of existing marketing campaigns and strategies.

§ Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of services/products.

§ Conducts pricing research and analysis to ensure competitive product and service pricing.

§ Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership.

§ Analyzes and evaluates financial aspects of service/product development.

§ Collaborates in the development of new services/products.

§ Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.

§ Collaborates, participates in, and coordinates promotional activities or trade shows.

§ Negotiates contracts for services needed to execute a marketing strategy.

§ Performs other duties as assigned.

§ Manage and coordinate marketing and creative staff and contractors.

§ Lead market research efforts to uncover the viability of current and existing products/services

§ Collaborate with media organizations, advertising, PR, and digital marketing agencies

§ Brainstorm ideas for new campaigns

§ Coordinate with other departments to produce effective strategies

§ Monitor current campaigns, ensuring their staff meets deadlines and complete necessary tasks

§ Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure

§ Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets

§ Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels

§ Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support

§ Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

§ Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

§ Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

§ Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

§ Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

§ Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

§ Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

§ Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics

Requirements:

§ Bachelor's degree in Business, Marketing or related field required; Master's degree preferred.

§ At least three years of experience in a related field.

§ Ability to understand client needs

§ Knows the marketing, business development, and sales process

§ Excellent verbal and written communication skills

§ Excellent interpersonal, customer service, and networking skills

§ Excellent teamwork, organizational skills, and attention to detail

§ Strong critical, analytical, and problem-solving skills

§ Strong supervisory and leadership skills

§ Ability to create, implement, and monitor budgets.

§ Thorough understanding of principles and methods used to promote, display, and sell products/services.

§ Intimate understanding of SEO, PPC, Websites, LinkedIn, Twitter, Instagram and other digital venues

§ Proficient with Microsoft Office Suite, SalesForce, Marketing Cloud Account Engagement (MCAE) or related software

§ Intimate understanding of traditional and emerging marketing channels

§ Ability to think creatively and innovatively

§ Professional judgment and discretion that comes from years of experience in the field

§ Analytical skills to forecast and identify trends and challenges

§ Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.

§ Proven success in developing marketing plans and campaigns

§ Strong project management, multitasking, and decision-making skills

§ Metrics-driven marketing mind with eye for creativity

§ Experience with marketing automation and CRM tools

§ Adaptability

  • Marketing Manager

    2 months ago

    Pasadena, United States The Genesis Group Full time

    Job DescriptionJob DescriptionBenefits:401(k)Competitive salaryDental insuranceHealth insuranceParental leaveTraining & developmentVision insuranceBenefits/PerksCompetitive CompensationGreat Work EnvironmentCareer Advancement OpportunitiesJob SummaryWe are seeking an experienced Marketing Manager to join our team! As a Marketing Project Manager, you will own...

  • Marketing Manager

    2 months ago

    Pasadena, United States Forensis Group INC Full time

    Job DescriptionJob DescriptionDescription:The Marketing Manager will coordinate and develop marketing policies, programs, and campaigns in accordance with the company’s strategic direction and mission. They will oversee all business development and marketing campaigns, implement strategy and promote ForensisGroup in traditional and digital marketing,...

  • Marketing Manager

    2 months ago

    Pasadena, United States EmploymentScape Full time

    We seek a Marketing Manager to assist us with cross-promoting our existing companies by doing social media posts, writing campaigns, coming up with brand bibles, evaluating the effectiveness of our various advertising campaigns, writing marketing emails, and integrating marketing collateral into our existing websites. We want to hire someone with experience...

  • Marketing and Sales Manager

    1 month ago

    Pasadena, United States AKN Full time

    Job DescriptionJob DescriptionWe are looking for a creative, innovative, and solution-oriented individual to join our Marketing and Sales Department. We are one of the fastest-growing and leading premier agencies in the area that specializes in delivering results in Marketing, Sales, and Brand Awareness.Our Marketing and Sales Manager opportunity is perfect...

  • Marketing Manager Trainee

    2 weeks ago

    Pasadena, United States GS Connections Full time

    Job DescriptionJob DescriptionAt our company we deliver the industry's most innovative and unforgettable client experience. We bring together services and solutions to enable businesses to build, operate, and grow their brand. We are eagerly searching for a driven and eager individual to step into our Marketing Manager Trainee role to help us achieve our...

  • Manager, Development Marketing

    2 weeks ago

    Pasadena, United States Dine Brands Global Full time

    Based inPasadena, California,Dine Brands Global, Inc.(NYSE: DIN), through its subsidiaries, franchises restaurants under Applebee's Neighborhood Grill + Bar, IHOP and Fuzzy's Taco Shop brands. With over 3,500 restaurants combined in 18 countries and 354 franchisees as of December 31, 2023, Dine Brands is one of the largest full-service restaurant companies...

  • Entry Level Account Manager

    3 weeks ago

    Pasadena, United States Houston Marketing Firm Full time

    OBJECTIVE: Business is booming and we need high-energy individuals to lead from the front. We are seeking an Entry Level Account Manager who has no hesitation to grasp the art of the business and be the ultimate sales and account manager for our clients. Our company is in expansion, and we need several representatives to take this opportunity and grow with...

  • Entry Level Marketing Manager

    1 month ago

    Pasadena, United States AKN Full time

    Job DescriptionJob DescriptionOur company is looking for someone to join its growing Marketing and Sales team, which helps us run campaigns for our brand partners. We work with everyone from up-and-coming startups to national-level brands, helping them achieve their marketing goals and brand initiatives. The Entry Level Marketing Manager job would be...

  • Marketing & Proposal Manager/AEC

    2 months ago

    Pasadena, United States Citadel CPM, Inc. Full time

    Marketing & Proposal Manager/AEC ABOUT CITADEL CPMCitadel CPM is a California corporation, headquartered in Pasadena with offices in Fullerton, Long Beach, Riverside, and Sacramento, as well as Phoenix, Arizona. Citadel was established in 2006 to provide professional construction project management services to Federal, State, and municipal agencies in the...

  • Marketing & Proposal Manager/AEC

    2 months ago

    Pasadena, United States Citadel CPM, Inc. Full time

    Marketing & Proposal Manager/AEC ABOUT CITADEL CPMCitadel CPM is a California corporation, headquartered in Pasadena with offices in Fullerton, Long Beach, Riverside, and Sacramento, as well as Phoenix, Arizona. Citadel was established in 2006 to provide professional construction project management services to Federal, State, and municipal agencies in the...

  • Associate Manager-Media and Marketing Campaigns

    1 month ago

    Pasadena, United States Unavailable Full time

    Introduction Since 1973, East West Bank has served as a pathway to success. With over 120 locations across the U.S. and Asia, we are the premier financial bridge between the East and West. Our teams of experienced, multi-cultural professionals help guide businesses and community members on both sides of the Pacific looking to explore new markets and create...

  • Associate Manager-Media and Marketing Campaigns

    3 weeks ago

    Pasadena, United States East West Bank Full time

    Introduction: Since 1973, East West Bank has served as a pathway to success. With over 120 locations across the U.S. and Asia, we are the premier financial bridge between the East and West. Our teams of experienced, multi-cultural professionals help guide businesses and community members on both sides of the Pacific looking to explore new markets and create...

  • Field Marketing Representative

    2 months ago

    Pasadena, United States CRC Group Full time

    ESSENTIAL DUTIES AND RESPONSIBILITIES Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time. 1. Manage new or enhanced business opportunities by recruitment of new agents through regular sales calls and servicing...

  • Marketing Associate

    2 weeks ago

    Pasadena, United States Generational Solutions Inc Full time

    Job DescriptionJob DescriptionWith years of experience in the marketing and sales field, we have created relationship-based methods focused on our innovative marketing and sales outreach techniques. There is no secret to our success. We simply build genuine, respectful, and transparent relationships with our clients and exceed their expectations. Our mission...

  • Marketing Director

    2 months ago

    Pasadena, United States Control Solutions Full time

    Marketing Director LOCATION: Pasadena, TX (Onsite) ABOUT US Control Solutions Inc. (CSI) is a mid-sized, US-based specialty chemical manufacturer with a long-standing tradition of providing effective and economical solutions to our customers in the Pest Control, T&O, Consumer Products and Professional Animal Health Care markets. CSI is one of the fastest...

  • Marketing Coordinator

    4 days ago

    Pasadena, United States Reaume Richardson Full time

    COMPANY OVERVIEW Reaume Richardson is a Los Angeles-based general contractor with over 20 years of experience revitalizing cityscapes throughout California. Our guiding focus is simple and clear: To realize a project’s creative vision while maintaining expectations on budget and timing. This is why our relationships run so deep and how we continually...

  • Director, Marketing

    1 month ago

    Pasadena, United States Arrowhead Pharmaceuticals, Inc. Full time

    Arrowhead Pharmaceuticals, Inc. (Nasdaq: ARWR) is a clinical stage biopharmaceutical company that develops medicines that treat intractable diseases by silencing the genes that cause them. Using a broad portfolio of RNA chemistries and efficient modes of delivery, Arrowhead therapies trigger the RNA interference mechanism to induce rapid, deep, and durable...

  • Bilingual Korean/English

    1 month ago

    Pasadena, United States LG Chem America, Inc. Full time

    Job DescriptionJob DescriptionAbout the LG Chem Family of CompaniesWith 50,000 patents, 20,000 employees and 58 locations worldwide, LG Chem is one of the largest sciences and chemical companies in the world. With its rapid growth, LG Chem endeavors to become a 'Global Top 5 Chemical Company' with a balanced business portfolio that has a competitive...

  • Marketing & Sales Assistant

    2 months ago

    Pasadena, United States CRE Recruiting, Inc Full time

    Job DescriptionOur client, a white-glove third-party service provider that is integral in the construction & development process seeks a Marketing & Sales Assistant to join their growing, entrepreneurial team.The Marketing & Sales Assistant works closely with one of the firm's Principals & Co-Founders to maintain the company's CRM, support company sales...

  • Marketing & Sales Assistant

    2 months ago

    Pasadena, United States CRE Recruiting, Inc Full time

    Job Description Our client, a white-glove third-party service provider that is integral in the construction & development process seeks a Marketing & Sales Assistant to join their growing, entrepreneurial team. The Marketing & Sales Assistant works closely with one of the firm's Principals & Co-Founders to maintain the company's CRM, support company sales...