Marketing Program Manager

2 months ago

San Jose, United States DataFinity Group Full time
Job DescriptionJob Description

We are looking for a Marketing Programs Manager who is responsible for managing our client's email marketing programs including strategy, creative feedback, managing assets, ensuring assets are tagged appropriately for tracking purposes, setup, testing, and tracking. The ideal candidate will be highly proficient in project management and maneuvering through large organizations, well versed in marketing concepts and processes, and highly client-service focused. Our company works with Fortune 500 companies located on the West Coast, with programs spanning the globe.

We are looking for a person to help us with our client in the creative, marketing and document management software space. They are laser-focused on their customers, live and breathe innovation, and champion those who dare to dream.

What You’ll Do:

• Collect requirements, plan and manage end to end process of email campaigns – including strategy, creative development, and management internal and external vendors. Set-up, test/QA email campaigns.
• Build program test plans. Perform and analyze A/B split testing
• Partner closely with cross-functional teams (e.g. Segment Marketers, Data Ops, Analytics, Creative & Deployment Teams) to execute campaigns, as well as optimize and analyze campaign results.
• Manage creative development with copywriters, designers, and programmers.
• Accurately estimate and track program hours, weekly campaign timelines, and results
• Build and ensure on-time detailed program schedules - from kick-off to tracking codes to legal/compliance review to deployment and results tracking, including managing stakeholder expectations and communicating out project timelines
• Assess and develop strategies to address key business problems in the customer lifecycle – e.g., design multi-channel campaigns to drive customers to the Aha moment, increase their engagement with a product, and overall improve their short-term and long-term retention.
• Identify the key performance metrics or indicators to measure success, both leading and lagging indicators. Plan and manage end-to-end process of multi-channel marketing campaigns, including email, web and in-product discovery.
• Critically evaluate and size impact of addressing business problems.
• Critically size impact of various strategies to address specific problems.
• Work with many cross-functional stakeholders and partners to deliver an awesome customer experience.
• Storytelling
• Must be able to work with internal and external audiences (will be some customer engagement)
• Project Management skills to drive Marketing Communications projects

Must Haves:
• 5+ years’ experience in b2c or b2b email and/or mobile marketing
• Experience setting up, executing, and measuring life-cycle email campaigns for SaaS products
• Marketing automation experience (e.g. Eloqua, Marketo, Pardot) required
• Exceptional execution and project management skills
• Understanding of email creative best practices
• Passion and ability to be agile in campaign development, execution, and delivery of results.
• Strong analytical and problem-solving skills to understand data sources, data mapping, campaign logic, and campaign performance (ROI analysis and recommendations)
• Curiosity and energy for digging into campaign data and leveraging technology
• Comfortable in a fast-paced environment
• Strong prioritization and time management skills
• Ability to manage multiple complex projects & priorities
• Solutions-oriented mindset
• Ability to iterate and learn quickly to optimize campaigns
• Highly organized and detail-oriented
• Ability to work independently and cross-functionally

Company DescriptionWe are a marketing agency focused on helping companies with marketing operations & automation.Company DescriptionWe are a marketing agency focused on helping companies with marketing operations & automation.

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