Coordinador de Trade Marketing

2 weeks ago

Houston, United States Sales and Merchandising Services Full time
Job DescriptionJob DescriptionSalary: 4500
      • Proporcionar información clave e identificar oportunidades para respaldar al área en planes de acción para cerrar brechas en la ejecución de planes en el Punto de Venta (PDV).
      • Asegurar orden, limpieza y control al coordinar entregas oportunas y eficientes de materiales promocionales y suministros al equipo de ventas, facilitando la ejecución de estrategias de Mercadeo Tradicional (TMK) en el Punto de Venta.
      • Gestionar el inventario y supervisar la manipulación de entradas y salidas de varios almacenes bajo su responsabilidad.
      • Establecer rutas de distribución lógicas para materiales con el fin de optimizar los recursos de la empresa. Identificar y evaluar oportunidades, necesidades y mejoras relacionadas con diversos tipos de materiales de punto de compra (POP), insumos y servicios para cerrar brechas y desarrollar nuestras categorías, marcas y puntos de venta objetivo 
      • Reportar actividades clave, hallazgos de la competencia, precios de mercado y lanzamientos de nuevos productos según sea necesario.
      • Colaborar en la coordinación, entrega e instalación de materiales de punto de compra para espectáculos, eventos, ferias y exposiciones.
      • Asegurar proveedores locales para materiales POP, insumos y servicios (demostraciones, transporte, mercadeo, artículos promocionales).


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    • Provide key information and identify opportunities to support the area in action plans for closing gaps in the execution of plans at the Point of Sale (PDV).
    • Ensure order, cleanliness, and control while coordinating timely and efficient deliveries of promotional materials and supplies to the Sales Force, enabling the execution of TMK strategies at the Point of Sale.
    • Manage inventory and oversee the handling of inputs and outputs from various storages under your responsibility.
    • Establish logical distribution routes for materials to optimize company resources.
    • Identify and assess opportunities, needs, and improvements related to various types of POP materials, inputs, and services to close gaps and develop our categories, brands, and target Point of Sale (POS).
    • Report key activities, competitor findings, market prices, and new product launches as required.
    • Assist in coordinating, delivering, and setting up POP materials for shows, events, fairs, and exhibitions.
    • Secure local suppliers for POP materials, inputs, and services (demos, transportation, merchandising, promotional items).

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