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BI Analyst

1 month ago

Carlsbad, United States Talentry, LLC Full time
Job DescriptionJob Description

BI Analyst, Sales and Marketing

Direct Hire. Hybrid

Carlsbad, CA 90-100k

The Sales & Marketing Analyst is a key member of the team, collaborating across departments to define performance indicators, create predictive models, and drive data-backed decisions. This role partners closely with the VP of Sales & Marketing to support sales, operations, and other teams in achieving revenue goals.

Responsibilities:

  • Develop and implement analytical solutions to boost revenue growth and enhance decision-making in Sales & Marketing.
  • Define and report on monthly, quarterly, and year-end New Rent Revenue.
  • Utilize Power BI to identify data sources and requirements for analytics initiatives.
  • Analyze sales reports and data to improve sales ratios and revenue.
  • Stay updated on industry trends and best practices in analytics.
  • Collaborate with IT and external partners to enhance CRM and troubleshoot issues.
  • Support Revenue Management projects requiring CRM use, including pricing, acquisitions, and new development setup.
  • Measure marketing ROI, conversion rates, and cost per metrics to identify areas for improvement.
  • Benchmark current sales & marketing performance against industry best practices.
  • Analyze customer data to uncover insights into consumer behavior.
  • Develop and automate reports, dashboards, and scorecards for internal and community sales & marketing teams.
  • Ensure CRM data quality through monitoring and checks.
  • Lead competitive analysis, market data, and CRM training efforts.

Qualifications:

  • Bachelor's degree in a related field (Master's preferred).
  • Microsoft Dynamics and Power BI experience.
  • 5+ years of experience in analytics, data science, or similar.
  • Proven success in developing and implementing analytics strategies.
  • Strong leadership and communication skills.
  • Experience working with cross-functional teams.
  • Proficiency in data visualization and statistical analysis software.

90-100k plus bonus, benefits, and excellent work environment.