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Media Planner

3 months ago

Los Angeles, United States Moonbug Entertainment Full time
Job DescriptionJob Description

Thank you for considering the Media Planner role with Moonbug Entertainment, an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow. The company is behind some of the biggest kids’ entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to our entertaining and enriching content, which is why our shows are available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. Moonbug is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, toys, games, books, live events, and even theme park exhibits.

Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises.

This role will report full-time ON-SITE at our Los Angeles Office.

The Role

Moonbug Entertainment is seeking a detail-oriented and strategic Media Planner to join our dynamic Commercial Sales Team. The ideal candidate will have experience in planning, buying, and optimizing media across our owned media channels to run successful campaigns for our clients. The ideal candidate would have an understanding of digital video advertising formats and strategies and experience utilizing Google Ad Manager and Google Ads. The right candidate will be capable of, or is interested in learning about, running paid media campaigns in the children's entertainment space. In this role you will have stewardship of campaign management from planning to launch optimization to finance reconciliation. You will be working with some of the biggest global advertising brands, helping them achieve their marketing and business goals.

Key Responsibilities:

  • Develop comprehensive media plans that align with client marketing goals and target audience.
  • Collaborate with our Sales, Client Success, and Strategy teams to understand campaign objectives and translate them into actionable media strategies.
  • Plan and execute media buys across various channels, optimizing strategies based on performance insights and market trends.
  • Monitor media spend and performance, ensuring campaigns are delivered on time and within budget.
  • Provide regular reports and updates on campaign performance to stakeholders.
  • Work closely with other internal teams, including creative, content, and social media, to ensure cohesive campaign execution.
  • Track and report on media expenditures, ensuring alignment with budget forecasts.
  • Stay up-to-date with industry trends, media innovations, and the competitive landscape.
  • Provide insights and recommendations to enhance clients’ media strategies and stay ahead of market changes.

Requirements

  • Bachelor's degree in Marketing, Advertising, Communications, or a related field.
  • Must have working knowledge of platforms such as GAM, Google Ads, DV360 etc.
  • Strong understanding of media planning principles, tools, and techniques.
  • Proficiency in media planning software and analytics tools.
  • Must be able to work independently with minimal supervision.
  • Excellent negotiation and vendor management skills.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Exceptional organizational and project management abilities.
  • Excellent communication and interpersonal skills.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
  • Passion for children's entertainment and Moonbug's mission.

Benefits

  • Health Care Plan (Medical, Dental & Vision)
  • Retirement Plan (401k)
  • Life Insurance (Basic, Voluntary & AD&D)
  • Paid Time Off (Vacation, Sick & Public Holidays)
  • Family Leave (Maternity, Paternity)
  • Short Term & Long Term Disability
  • Training & Development
  • Free Food & Snacks
  • Wellness Resources
  • and more

Salary: $66,560

At Moonbug Entertainment, we are committed to creating an inclusive and diverse work environment. We believe that diversity enriches our workplace and enhances our ability to innovate and connect with audiences around the world. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Moonbug Entertainment is dedicated to fostering a culture where everyone feels valued, respected, and empowered to bring their unique perspectives and talents to the table. We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application and interview processes.

Join us and be a part of a team that celebrates creativity, collaboration, and the power of diverse voices.