Media Planner

3 weeks ago

New York, United States Russell Tobin Full time
Job DescriptionJob Description

An American Stock Exchange Company is looking to hire a contract Media Planner

Location: Remote

Contract: 6 Months

Pay: $20-28/ hourly

We are actively seeking an experienced Media Planner to join our dynamic marketing team. As a Media Planner, you will be responsible for developing and implementing integrated media plans that align with our brand values, purpose, and vision, ensuring consistency across all platforms. This role will manage media planning, pacing, and reporting for programmatic and direct-sold programs for the website, in addition to custom content buys, covering display, native, and OLV media. The person in this role will also help coordinate marketing-related projects on the team.

Responsibilities:

      • Develop and implement strategic media plans, in alignment with the vision of becoming the trusted fabric of the financial system.
      • Manage the RFP process from start to finish, including the creation of media plans, planning against advertising availabilities, and the avails check process, and applying and managing audience targeting segments in our DMP.
      • Own the creation and/or pre-launch of all deliverables including tags, assets, click-thru links, and any other material(s) needed to set up/successfully launch campaigns.
      • Handle the pacing, optimizing and reporting for sold campaigns, including wrap decks, screenshots and media placement decks for clients.
      • Collaborate closely with ad ops and billing teams to ensure smooth media buying and invoicing for all sold campaigns.
      • Ensure all campaigns are set up for success to hit their impression and click goals, making strategic optimizations and changes as needed.
      • Track and report monthly on revenue targets and campaign goals.
      • Coordinate client conversations, projects and internal team meetings as needed to move programs forward.
      • Ensure that every media plan is not just addressing client needs, but also reinforces the brand positioning as a technology company redefining the capital markets.

Requirements:

      • Bachelor's degree in marketing, business, or related field.
      • Minimum 2-5 years of experience in media planning/buying.
      • Strong understanding of digital media and traditional media planning elements.
      • Excellent communication and presentation skills.
      • Ability to work in a fast-paced environment.
      • Basic understanding of ad trafficking, some familiarity with Google Ad Manager, DV360, ad metrics, and pulling reports in Excel
      • Proven ability to manage multiple tasks while working independently.

Pride Global offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.

As a certified minority-owned business, Pride Global and its affiliates - including Russell Tobin, Pride Health, and Pride Now - are committed to creating a diverse environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics.

Russell Tobin is a leading minority-owned professional and technical recruitment and staffing advisory organization.

We are comprised of specialized practices focusing on a variety of skill sets and industries. Having a depth and breadth of industry expertise, our subject matter experts are able to provide tailored and swift sourcing solutions to fulfill client hiring needs. In other words, we connect top talent with companies.

We are the staffing arm of the Pride Global network, a minority-owned integrated human capital solutions firm, with additional offerings in vendor management, payroll programs, and business process optimization.

Company DescriptionRussell Tobin is an equal-opportunity employer and values diversity in the workplace. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.Company DescriptionRussell Tobin is an equal-opportunity employer and values diversity in the workplace. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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