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2 months ago
With oversight from senior leadership, this individual will act as the day-to-day contact for accounts, including planning and strategy, while acting as a mentor and leader for junior staff. The individual must have relevant Ad/MarTech client experience and a deep understanding of the dynamic trends within this specific industry landscape. And, they are able to identify and create compelling data-driven storylines that cut through the noise and elevate a client’s positioning within the media.
What You’ll Do:
● Serve as a day-to-day client contact; demonstrate an ability to build rapport and trust with client contacts, gaining their trust as a go-to for strategic counsel
● Architect, oversee, and drive strategy for clients
● Read and share relevant news each day with teams and clients. Identify and secure relevant media opportunities to further clients’ business goals
● Multi-task and juggle multiple clients, teams, and tasks to ensure your individual and team deadlines are not missed
● Align with the team to set internal client KPIs, ensuring performance benchmarks for client goals are met each quarter
● Work with portfolio lead to ensure campaigns and projects are delivered to scope, budget, and team resourcing goals
● Share in responsibility for your team’s finances by working with the portfolio lead to manage profitability, staffing and resourcing, and budgeting; highlight overservice risks and/or changes to budget
● Build media, audience, and influencer engagement strategies
● Assist with the development of new business opportunities, helping develop and deliver thoughtful presentations to clients and prospects
● Mentor and coach junior team members to success
● Work with peers to further the agency's mission, goals, and culture
Requirements
What You Have:
● With 10+ years of PR and Marketing experience, SourceCode’s Directors must have a strong understanding of media relations, corporate communications, and digitally-minded public relations with client leadership experience.
● Significant experience working with adtech/martech clients and an understanding of the relevant technology; ability to translate capabilities into media-friendly narratives.
● Proven ability to secure Tier-1 media coverage in national business media with strong/deep trade relationships across vertical media, including retail, marketing, advertising, media, and general business intelligence.
● Experience in managing client campaigns, project managing tasks, workloads, and KPIs both for client and commercial success
● At least two years of serving as the strategic account lead for multiple clients, preferably reporting to senior management.
● Comfort working alongside clients to share opinions and insight even if it contradicts their thoughts. You collaborate and deliver updates, both positive and otherwise.
● Experience managing a team of PR professionals
Benefits
What We Offer
● Robust benefits program
● Unlimited vacation
● Unlimited sick leave
● 401k with company match
● Profit-sharing program
● Workplace flexibility
● 6-month paid parental leave
● Professional learning and development
● Transit benefits
● Paid volunteer days
