PR / Communications Specialist

Job Title: Public Relations/Communications Specialist  

Employment Type: Full Time, 40 hours/week 

Reports to: PR and Communications Manager 

FLSA Status: Non-Exempt  
 
Who We Are:  

LIFE SURGE is a leading company in the industry of faith-based live events and financial education programs. One of the fastest growing organizations in the country, LIFE SURGE exists to inspire, transform and equip people to build their personal impact in ways that glorify God. By annually producing 20+ events and providing financial education to thousands around the nation, we do just that.  

We are a team of experienced professionals who are passionate about helping people learn, grow, and connect so they may live more enriched lives. Our culture is one where we celebrate one another, individually and as a team. We look to acknowledge and reward our star performers. Let your light shine in our company

Opportunity:
Life Surge seeks a Public Relations/Communications Specialist to join our growing corporate communications team. The successful candidate will contribute to the development and execution of a corporate PR strategy, as well as creating and producing highly effective marketing, brand, sales, and product copy. They will work with the PR/Communications Manager on multiple projects, including crafting creative strategies, concepts, messaging, scripts, slogans, taglines, descriptions, illustrations, etc. that drive better business performance. You should be a good storyteller with excellent writing skills, substantive experience engaging traditional and online media, and have a passion for communicating to influence audiences and inspire action. You will be an essential partner in overseeing public relations and internal communications. 

Responsibilities:

Public Relations/Reputation Management (60%)   

• Pitch and maintain relationships with key consumer and trade press with a focus on local markets (on average, we enter a new market every 2-3 weeks).   
• Develop product storytelling around our events and brands.   
• Lead media relations outreach for crucial corporate activities (executive, leadership, business, and corporate announcements).   
• Write high-quality PR materials, including pitches, press releases, Q&A/FAQs, contributed articles, and keynote presentations.   
• Evangelize our corporate narrative and develop content that favorably shapes the perception of Life Surge as an industry leader and employer of choice.   
• Oversee an editorial calendar of PR opportunities and moments, including bylined articles, blog and social media content, speaking engagements, and award/list submissions.   
• Build, maintain and manage a positive online presence and reputation.    
• Facilitate strategies to maximize the impact of positive online content and minimize the impact of negative online content.   
• Investigate the situation and facts relating to criticisms or negative comments and develop appropriate responses.   
• Coordinate monthly reviews and performance reporting of online content.   
• Execute offline and online techniques to promote positive or neutral comments.   
• Analyze online statistics and overall trends and subsets by site, rating, and keyword to identify ongoing trends and potential mitigation solutions.   
• Prevent and repairing online reputation threats.   

Copywriting (40%)    

• Proactively understand and gain knowledge of our brands, target audiences, and competitor activities, and how to write copy most effectively for our needs.  
• Develop creative ideas and concepts, often in partnership with the PR/Communications Manager  
• Write clear, persuasive, original copy, scripts, slogans, taglines, descriptions, illustrations, presentations, etc. through the various iterations of the project.  
• Execute copy across multiple channels and platforms, translating marketing and business objectives into clear creative ideas that can be executed and delivered on time.  
• Continuously write copy and analyze test results to improve copy performance.  
• Audit, revise or redevelop advertisements or campaigns in response to feedback from marketing team, and other stakeholders.  
• Use campaign performance data to understand the effectiveness of campaigns and apply key learnings to future campaigns.   
• Contribute outstanding writing skills, understanding and mastering various brand voices and styles. 
• Deliver delivering projects on schedule, meeting deadlines. 

Knowledge, Skills and Abilities Preferred: 

• Strong media relations skills and a passion for corporate PR  
• Ability to bring an outside-in perspective to media relations to achieve consistent top-tier results.   
• A strong writing background with a demonstrated ability to develop communications materials that influence and inspire action.   
• Ability to thrive and multi-task in a fast-paced environment, working proactively with superior attention to detail.   
• Flexible, adaptable, and open to thrive in a start-up environment.   
• Current knowledge of digital communications and technical writing 

Qualifications:

• BS/BA in Public Relations, Communications, Marketing or related discipline   
• 5+ years of corporate communications, PR agency, or copywriting experience.  
• Excellent written and verbal communication skills.   
• Strong digital proficiency across Microsoft Office Suite.   
• Attention to detail.   
• Strong time management skills.   
• Ability to prioritize multiple projects.   
• Strong project management and interpersonal skills.   

Job Benefits:

• Health, Dental, Vision, Life, Holiday and Paid Time Off. 
• Non-corporate, casual, entrepreneurial, comfortable, fun, and proactive work environment.  
• High-level performers, disciplined, and self-motivated people will do VERY WELL in this environment. 

LIFE SURGE is an Equal Opportunity Employer. We value diversity and seek to empower each individual while supporting the many perspectives, skills, and experiences within our workforce. All employment is decided based on qualifications, merit, and business needs. 

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