Demand Generation Paid Media Strategist

1 month ago

Cleveland, United States Kuno Creative Group, Inc. Full time
Job DescriptionJob Description

Your role as the Paid Media Strategist includes the strategy, setup, execution, and ongoing optimization of the paid media (SEM) efforts for Kuno and clients of Kuno.

Your goal is to help our clients build brand awareness, get found online, and capture and nurture leads to grow revenue.

You will work across a variety of channels such as search engines (Google, Yahoo, Bing) and social channels such as Facebook, Instagram, and LinkedIn to accomplish these goals. As a Strategist, you will be responsible for growing the revenues for this department by educating and assisting our sales team. You report to the Paid Media Director.

Responsibilities

  • Create and implement custom pay-­per-­click (PPC) advertising strategy for each client based on analysis of their industry, competitors, and individual marketing objectives;
  • Draft, build and launch PPC campaigns and make recommendations for copywriting and design for ads, CTAs, and landing pages;
  • Assess account KPIs regularly and optimize campaigns to effectively utilize media budget while achieving client goals;
  • Leverage HubSpot reporting tools for analyzing results;
  • Stay current with HubSpot, Google Analytics, and Google Ads Certifications

Requirements

Education & Training

Kuno uses HubSpot sales and marketing software for most clients. Experience with HubSpot is preferred. You will be given access to the HubSpot Academy online courses for ongoing training and education. During the first three months of employment, you will be asked to complete several video courses that provide certifications for a variety of topics that will help you have the most success in this position. Most courses are composed of a few hours of watching videos followed by a short exam of around 50 multiple-choice questions. The certifications need to be renewed annually.

You will also be required to complete Google Ad training and certifications annually.

Job-Specific Requirements

  • 3+ years experience in social media marketing/pay-per-click marketing with demonstrated successes
  • Certifications in Google Ads and Analytics
  • Experience working with popular social media advertising platforms found in Facebook, Twitter, and LinkedIn in particular
  • Experience working with pay-per-click platforms, in particular Google Ads
  • Experience working with popular social media management tools (TweetDeck, HootSuite)
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools

Benefits

  • Healthcare: medical, dental, vision, and life insurance (for US based employees only)
  • Unlimited Paid Time Off in addition to ten paid national holidays
  • Six weeks paid maternity leave for birth mother; four weeks parental leave (for births, adoptions or foster care)
  • 401k with company match, fully vested
  • Employee-owned company with profit-sharing

Compensation

  • Based on industry knowledge, geography (cost of living) and work experience in comparison to other candidates at the same job level

Mission

Kuno Creative’s mission is to help companies we believe in get results, and our success is fostered by our core values: Team Oriented... Proactive...Take Ownership. If you thrive in a collaborative, relationship-building environment, take initiative and use innovation to drive success, deliver quality work and take action to constantly improve, then we want you on our team

Diversity & Inclusion

Kuno is proud to be an equal-opportunity employer and is committed to creating a diverse environment. We are fully focused on promoting equality, and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability, age, or veteran status.

Geography

All employees are working 100% remotely. This position is open to anyone authorized to work in the United States without sponsorship who is residing in the United States.

About Kuno Creative

Kuno is a leading digital marketing agency and Diamond HubSpot partner. We are employee-owned, continuously on the frontlines of buyer engagement. We do marketing that matters, helping companies make the world a better place. This mission penetrates our daily lives and well-being, and, ultimately, enables us to help clients achieve measurable results. All company profits are distributed to Kuno employees each year.

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