See more Collapse

Digital Advertising Strategist

1 month ago

Atlanta, United States brightfirellc Full time
Job DescriptionJob DescriptionSalary:

We’re the leading digital marketing provider for insurance agencies in the United States. We’re committed to providing our clients with customer service they love and solutions that deliver results. BrightFire offers insurance agency websites, social media marketing, reviews & reputation management, pay-per-click advertising, and local listings management.


To learn more about BrightFire, visit our website at www.brightfire.com.

 

About the Position

 

As a Digital Advertising Strategist at BrightFire, you’ll play a key role in the implementation, optimization, and ongoing day-to-day management of multiple pay-per-click (PPC) / paid search accounts in order to drive measurable revenue for our insurance agent clients. You’ll discuss paid search goals with our clients, set proper expectations, build out / manage their campaigns, and communicate results to our clients via email, phone calls, and/or Zoom meetings. You’ll also be expected to drive long-term paid search customer retention and help the rest of our team do the same. The ideal candidate has a passion for digital marketing and enjoys looking for ways to grow and improve the digital presence of our clients.


Additionally, you’ll play a critical role in leading and developing the overall strategy for our PPC advertising / paid search service.  As a subject matter expert for PPC advertising, you'll help evolve BrightFire's PPC advertising service best practices, test proposed changes, manage tools, train staff, and stay on top of emerging trends. A deep understanding of conversion science and data analysis is required to succeed in this role.


This position is remote.


Ideal Candidate


  • You’re comfortable collaborating with your team and sharing your knowledge.
  • You love a good deadline and can manage your own time successfully.
  • You notice details others don’t and have a high regard for accuracy.
  • You’re a team player who believes growth is an ongoing process that is aided by thoughtful, constructive criticism.
  • You approach problems methodically so you can act decisively when the time is right.
  • You enjoy finding, exploring, and utilizing new and better ways to succeed.
  • You like the idea of taking ownership of a process and continuously refining it.
  • You enjoy diving headfirst into complex data and can help others understand it too.


Responsibilities


  • Manage Google Ads and Google Analytics for client accounts, from initial setup and implementation to ongoing maintenance and analysis.
  • Analyze metrics to identify trends and opportunities across our portfolio of clients.
  • Build and optimize campaigns to maximize client ROI.
  • Follow best practices for campaign strategy.
  • Drive the evolution of our PPC best practices.
  • Lead and train team members in PPC account management, campaign strategies, and best practices.
  • Host and confidently lead client calls via phone or Zoom.
  • Document meeting summaries through internal notes and meeting recap emails to clients.
  • Input and update client information in HubSpot.
  • Ensure that ad campaigns are being delivered accurately and effectively.
  • Proactively investigate and work to improve under-performing campaigns.
  • Help guide and update BrightFire's digital advertising processes.
  • Analyze metrics to discover common trends and find opportunities across our client portfolio.
  • Stay up to date on the latest news, trends, and best practices as it relates to the digital marketing services we offer.


Experience & Skills


  • 3+ years of client-facing, digital agency experience.
  • Advanced knowledge and deep understanding of Google Ads and Google Analytics.
  • Google Ads and Google Analytics certifications.
  • Excellent written and verbal communication skills.
  • Ability to interpret complex data and identify actionable trends.
  • Google Ads Editor experience is a big plus.
  • HubSpot experience is a plus.


Benefits & Perks


  • Competitive Salary
  • Annual Performance Bonus
  • Competitive Paid Time Off 
  • Approximately 10 Paid Holidays Per Year + 2 Floating Holidays
  • Retirement Plan 401k + 4% Company Matching
  • 100% Remote Position
  • 100% Paid Employee Health Insurance Premiums
  • Discounted Vision & Dental Insurance Available
  • Flexible Work Schedule
  • Provided Company Laptop & Peripherals


BrightFire is an equal opportunity employer and our team is the foundation of our company. The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities, and talent that our dedicated staff invests in their work represents a significant part of not only our culture but our reputation and achievement as well.


All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical​​​ condition, pregnancy, genetic information, gender, sexual orientation, gender identity or ​expression, veteran status, or any other status protected under federal, state, or local law. BrightFire will not tolerate discrimination or harassment based on any of these characteristics.


remote work

We have other current jobs related to this field that you can find below

  • Digital Advertising Strategist

    4 weeks ago

    Atlanta, United States brightfirellc Full time

    Job DescriptionJob DescriptionSalary: We’re the leading digital marketing provider for insurance agencies in the United States. We’re committed to providing our clients with customer service they love and solutions that deliver results. BrightFire offers insurance agency websites, social media marketing, reviews & reputation management, pay-per-click...

  • Digital Marketing Strategist

    2 weeks ago

    Atlanta, United States Insight Global Full time

    Insight Global’s client is seeking a highly skilled Digital Marketing Strategist for a direct hire opportunity. Our client is a lead generation, data solutions, and direct marketing firm for the financial services industry. The Digital Marketing Strategist will work in alignment with the sales organization to drive lead interaction and sales activity. As a...

  • Digital Marketing Strategist

    1 week ago

    Atlanta, United States Insight Global Full time

    Insight Global’s client is seeking a highly skilled Digital Marketing Strategist for a direct hire opportunity. Our client is a lead generation, data solutions, and direct marketing firm for the financial services industry. The Digital Marketing Strategist will work in alignment with the sales organization to drive lead interaction and sales activity. As a...

  • Senior Digital Strategist

    2 weeks ago

    Atlanta, Georgia, United States Stripe Theory Full time

    About Stripe.Stripe Theory is a digital marketing agency made up of data-driven marketers, communication professionals, and analysts. We call ourselves interpreters of data because that's just what we do -- use data to inform and fuel strategies across PR, marketing, and digital. ABOUT ACC.Stripe is an acquisition of ACC - Acceleration Community of...

  • Senior Digital Strategist

    1 month ago

    Atlanta, United States Stripe Theory Full time

    About Stripe.Stripe Theory is a digital marketing agency made up of data-driven marketers, communication professionals, and analysts. We call ourselves interpreters of data because that’s just what we do -- use data to inform and fuel strategies across PR, marketing, and digital. ABOUT ACC.Stripe is an acquisition of ACC - Acceleration Community of...

  • Sr. Digital Content Strategist

    2 weeks ago

    Atlanta, Georgia, United States Truist Financial Corporation Full time

    Inspiring and building better lives and communities. Delivering care for our clients in every interaction. Were Truist. And were looking for talented content professionals who thrive in an energetic, agile environment. Youll create strategic and c Digital Content, Strategist, Digital, Content, Banking, Business Services, Practice

  • Content Strategist

    2 weeks ago

    Atlanta, Georgia, United States Macrosoft Full time

    Title: Content StrategistLocations: Atlanta, GA or Bothell, WA (Hybrid)Duration: 36 MonthsRequired Skills:5+ years' experience writing/copy editing at an advertising agency or in-house agency.Strong digital portfolio including web pages, websites / microsites, and product descriptionsProficiency in proofreadingVideo script writing and UX experienceMastery of...

  • Content Strategist

    4 weeks ago

    Atlanta, United States Macrosoft Full time

    Title: Content StrategistLocations: Atlanta, GA or Bothell, WA (Hybrid)Duration: 36 MonthsRequired Skills:5+ years’ experience writing/copy editing at an advertising agency or in-house agency.Strong digital portfolio including web pages, websites / microsites, and product descriptionsProficiency in proofreadingVideo script writing and UX experienceMastery...

  • Paid Search Strategist

    3 days ago

    Atlanta, United States Cox Media Group Full time

    Location: GA-Atlanta Job Title: Paid Search Strategist (Atlanta Radio) Position Overview Cox Media Group Atlanta Radio is looking for a Paid Search Strategist. The Paid Search Strategist manages the fulfillment activities and optimizations for Search campaigns including SEM or PPC, Google Display Network (GDN), YouTube, Bing, Facebook, social ad buying,...

  • Digital & Social Media Strategist

    4 weeks ago

    Atlanta, United States Banyan Communications Full time

    Job DescriptionJob DescriptionDescriptionBanyan is a woman-owned, mission-driven agency with 28 years of experience creating communications solutions for nonprofits, foundations, community organizations, and government agencies. Banyan’s work is driven by our belief that creative communication can illuminate thinking, inspire action, motivate positive...

  • Strategist

    4 weeks ago

    Atlanta, United States PDX Full time

    Job Description We are looking for a Strategist who is adept in CRM and Experience marketing with the ability to lead internal and external strategy discussions. This role will manage multiple product lines and go-to-market executions. The ability to identify strategic nuances for each brand/product line and direct creative, tech and analytics...

  • Paid Search Strategist

    4 weeks ago

    Atlanta, United States Cox Media Group Full time

    Location: GA-Atlanta Job Title: Paid Search Strategist (Atlanta Radio) Position Overview Cox Media Group Atlanta Radio is looking for a Paid Search Strategist. The Paid Search Strategist manages the fulfillment activities and optimizations for Search campaigns including SEM or PPC, Google Display Network (GDN), YouTube, Bing, Facebook, social ad buying,...

  • Digital Content Strategist

    1 week ago

    Atlanta, United States Solomon Page Full time

    Our client, a big name in telecom & entertainment, is seeking a highly skilled and experienced Digital Content Strategist to join their team and enhance their digital presence. This role is crucial in crafting and refining content strategies that align with their business goals and deliver exceptional user experiences. The ideal candidate is a data-driven...

  • Digital Content Strategist

    4 days ago

    Atlanta, United States Solomon Page Full time

    Our client, a big name in telecom & entertainment, is seeking a highly skilled and experienced Digital Content Strategist to join their team and enhance their digital presence. This role is crucial in crafting and refining content strategies that align with their business goals and deliver exceptional user experiences. The ideal candidate is a data-driven...

  • Content Strategist

    2 weeks ago

    Atlanta, Georgia, United States Macrosoft Full time

    W2 Opening only U.S. Citizen & Green card.Our Direct client is looking for a Sr. Content Strategist at BOTHELL WA & Atlanta, GA. If interested please email your updated resume to Title: Sr. Content StrategistLocation: BOTHELL WA & Atlanta, GADuration: 36 monthsClient: AT&TThe Sr. Content Strategist will develop results-oriented, benefit-driven advertising...

  • Content Strategist

    4 weeks ago

    Atlanta, United States Macrosoft Full time

    W2 Opening only U.S. Citizen & Green card.Our Direct client is looking for a Sr. Content Strategist at BOTHELL WA & Atlanta, GA. If interested please email your updated resume to ggopan@macrosoftinc.comTitle: Sr. Content StrategistLocation: BOTHELL WA & Atlanta, GADuration: 36 monthsClient: AT&TThe Sr. Content Strategist will develop results-oriented,...

  • Content Strategist

    4 weeks ago

    Atlanta, United States Macrosoft Full time

    W2 Opening only U.S. Citizen & Green card.Our Direct client is looking for a Sr. Content Strategist at BOTHELL WA & Atlanta, GA. If interested please email your updated resume to ggopan@macrosoftinc.comTitle: Sr. Content StrategistLocation: BOTHELL WA & Atlanta, GADuration: 36 monthsClient: AT&TThe Sr. Content Strategist will develop results-oriented,...

  • Media Strategist

    23 minutes ago

    Atlanta, United States Georgia Association of Broadcasters Full time

    Salem Media – Atlanta offers an exceptional opportunity for a Media Strategist / Account Executive. We are looking for a highly motivated sales professional to join our growing on-air and digital sales goals. The individual who is hired will sell and manage our multi-media marketing solutions including radio, digital and event sales to local small and...

  • Digital Copywriter

    4 weeks ago

    Atlanta, United States Solomon Page Full time

    Our client, a large telecommunications company in Atlanta, is looking for a Digital Copywriter/Content Strategist for an ongoing contract position. In this role, you will be responsible for crafting compelling and informative copy for various digital platforms, including homepages, landing pages, and product category pages. Your primary focus will be on...

  • Digital Copywriter/Content Strategist

    3 weeks ago

    Atlanta, United States Solomon Page Full time

    Our client, a large telecommunications company in Atlanta, is looking for a Digital Copywriter/Content Strategist for a long-term contract. The role requires experience writing, developing, editing, and publishing web content that captivates audiences on both desktop and mobile platforms. In this position, you will play a crucial role in shaping digital...