Director of Marketing

3 weeks ago

Baltimore, United States Redefining the Future Network, Inc Full time
Job DescriptionJob DescriptionSalary:

Job Title:  Director of Marketing

Location: Virtual/Hybrid

Department: Administration

Reports To: CEO

Employment Type: Part-Time

 

Job Overview:

Under the direction of the Chief Executive Officer, Redefining the Future Network, Inc. is seeking a dynamic and experienced Director of Marketing to join our team. The successful candidate will be responsible for managing and executing our social media strategies, overseeing email marketing campaigns, and ensuring our website content is current and engaging. This role requires a creative, detail-oriented individual with a strong understanding of digital marketing trends and best practices.

 

Key Responsibilities: Social Media Management:

  • Develop and implement social media strategies to increase brand awareness, engagement, and conversion.
  • Manage and monitor all social media accounts (Facebook, Twitter, Instagram, LinkedIn, etc.).
  • Create, curate, and schedule engaging content (posts, stories, videos, etc.).
  • Analyze social media metrics to gauge success and refine strategies.
  • Stay updated with the latest social media trends and tools.
  • Other duties assigned by the direct supervisor.

 

Email Marketing:

  • Design and execute email marketing campaigns to nurture leads and engage customers.
  • Segment email lists based on demographics, behavior, and other criteria.
  • Develop compelling email content and visuals that align with the brand’s voice.
  • Monitor and analyze email campaign performance, including open rates, click-through rates, and conversions.
  • Implement A/B testing to optimize email marketing efforts.

 

Website Management:

  • Update website content to ensure it is fresh, relevant, and SEO-friendly.
  • Collaborate with the design and development teams to enhance user experience and website functionality.
  • Monitor website analytics to identify opportunities for improvement and growth.
  • Ensure website content aligns with overall marketing strategies and campaigns.
  • Manage blog content creation and updates.

 

Qualifications:

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • 3-5 years of experience in digital marketing, with a focus on social media, email marketing, and website management.
  • Strong understanding of SEO, web traffic metrics, and online marketing tools.
  • Proficiency in social media platforms and analytics tools (e.g., Hootsuite, Buffer, Google Analytics).
  • Experience with email marketing platforms (e.g., MailChimp, HubSpot).
  • Excellent written and verbal communication skills.
  • Strong project management skills and attention to detail.
  • Ability to work independently and as part of a team in a fast-paced environment.

 

Preferred Skills:

  • Experience with graphic design tools (e.g., Adobe Creative Suite, Canva).
  • Knowledge of HTML/CSS and website content management systems (e.g., WordPress).
  • Familiarity with CRM software (e.g., Salesforce, HubSpot).

 

What We Offer:

  • Competitive salary and benefits package.
  • Opportunity to work with a talented and supportive team.
  • Professional development opportunities.
  • Flexible working hours and remote work options.


Redefining The Future Network, Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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