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Marketing and Advertising Director

3 months ago

Chicago, United States Field Museum Full time
Job DescriptionJob Description

Our Mission: Since the 1893 World Columbian Exposition, our organization has aimed to connect people to the natural environment and human history.

This position reports to the Senior Director of Marketing and Communications and requires close collaboration with the Public Relations and Communications Director.

The Marketing and Advertising Director will champion the creation of consistent, compelling brand stories and experiences across marketing and advertising channels that help provide an integrated visitor experience and drive conversions, revenue, and engagement. This person answers key questions such as how the Museum’s mission and work are communicated to diverse audiences; how to provide integrated brand interactions, before, during, and after – and even separate from – their visit; and how to create deeper, two-way relationships by inviting visitors to participate in the conversation. The role requires innovative thought leadership and a strong visitor-focused approach.

This position reports to the Senior Director of Marketing and Communications and requires close collaboration with the Public Relations and Communications Director.

Duties and Responsibilities:

  • Responsible for all advertising campaigns and marketing strategies for the overall brand, temporary and permanent exhibitions, and education programs to build the museum brand, drive attendance and admission revenue—increasing engagement with scientific content, and engagement in public education programs
  • Manage partnerships with internal and external stakeholders such as agencies, exhibition organizers and sponsors, and Museum departments.
  • Own the advertising agency relationship both creatively and from a media perspective.
  • Co-supervised tourism manager and advised on tourist marketing strategy and execution.
  • Direct market research initiatives for all public programs including visitor research, brand resonance, topic testing, and market spending. Work closely with Audience Inisghts & Research team to establish research goals, analyze results, and follow through with action plans
  • Participate in ideation sessions to develop creative ways to drive the museum’s brand
  • Manage the Museum's brand identity and its execution across all channels, in partnership with the Visual Graphics department and staff
  • Supervise and/or write copy for marketing messages across advertising and marketing channels, including paid social, digital, and email as needed
  • Provide cross-departmental Communications support, advising on and executing communication strategies for specific Museum constituent groups including Institutional Advancement, Membership, Visitor Services, and Science & Education
  • Develop and manage the marketing and advertising budgets.
  • Expand the Museum’s marketing partnership program to support communications goals, audience-building initiatives, and sponsorship opportunities
  • Support partner relationships with CityPASS and Go Chicago and lead marketing strategy to drive significant supplemental revenue through those and other discount programs, including Groupon and promotional partnerships
  • Periodically assess pricing opportunities to maximize revenue.
  • Maintain awareness of competitive trends in the museum and cultural landscape internationally and locally; drive business data analysis; set campaign goals and metrics
  • Represent The Field Museum among peer groups supporting Museums in the Park and Choose Chicago affiliations
  • Manage and provide leadership and guidance to the Marketing and Advertising Manager and other staff as assigned

Qualifications:

  • A bachelor's degree required in advertising, marketing, liberal arts, or journalism preferred with 8-10 years of dedicated marketing and advertising experience
  • Superior writing and editing skills for multiple media channels.
  • An ability to adapt your written voice to fit the channel and Brand.
  • Superior verbal communication skills
  • A demonstrated ability to analyze and synthesize marketing performance metrics
  • In-depth knowledge and understanding of the current marketing and advertising landscape, trends, tools
  • An in-depth knowledge of email marketing is a plus
  • Ability to actively shift between high-level strategic thinking and task-based execution
  • Ability to think, plan, and execute across multiple types of work.
  • Creative and curious
  • Able to shift between micro-details and big-picture strategic thinking
  • A self-directed individual who knows what needs to be done and operates with urgency, focus, and discipline
  • A willingness to be right while being a good sport; the courage to be wrong; smart enough to learn from failures

Important Note: In order to protect the health and safety of our employees, guests and their families, the Field Museum is requiring all employees to be fully vaccinated against COVID-19. Requests for exemptions from the vaccine will not be considered as given the nature of this position, we are unable to provide an accommodation for anyone who has not been vaccinated.

The Field Museum is an equal opportunity workplace and employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other protected class. We strive to create a working environment that is free of all forms of discrimination and one that promotes human dignity and mutual respect among all staff. We believe every member of our organization enriches our diversity by exposing us to a broad range of ways to understand and engage with the world, to identify challenges, and to discover, design, and deliver solutions.

The Field Museum strives to ensure that our career website and recruiting process are accessible to all. If you are unable or limited in your ability to use or access our online application, or if you require a reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to accessibility@fieldmuseum.org.