Local Activation Associate Director

3 weeks ago

New York, United States Noble People LLC Full time $100,000 - $130,000
Job DescriptionJob Description

Who we are

We are Noble People. A modern creative media agency. We develop original, bold and provocative media ideas for some of the most exciting brands in the world. We are passionate. We have strong values based on integrity and honesty. We find smarter ways to make an impact. We strip out the nonsense and do away with the old rules. We take a modern, transparent, and innovative approach to media – again, always through a creative lens.

We pride ourselves on fostering a dynamic and inclusive work environment. We value creativity, collaboration, and diversity. We believe in pushing boundaries, embracing new ideas, and challenging conventional thinking to create impactful and memorable campaigns. We encourage employees to think outside the box, take risks, and pursue excellence in their work.

The Local Activation Associate Director will oversee the planning, implementation, and optimization of local activation campaigns including traditional and non-traditional outdoor as well as experiential and other activations. This role requires a strategic thinker who can lead a team and drive innovative solutions to meet our clients' marketing goals. You will be responsible for managing relationships with media vendors, collaborating with internal teams, and ensuring that all campaigns are executed efficiently and effectively.

Responsibilities and Essential Functions

  • Develop and lead comprehensive outdoor strategies that align with clients' marketing objectives and target audiences.
  • Manage the planning process, including researching and selecting media tactics, negotiating media rates, and managing media budgets.
  • Oversee the production and execution of outdoor campaigns, including any experiential and non-traditional activations
  • Collaborate with internal teams (e.g., media planners, creative, analytics) to ensure cohesive and integrated campaign execution.
  • Build and maintain strong relationships with media vendors and negotiate favorable rates and placements.
  • Provide guidance, support, and mentorship to a team of media planners and buyers.
  • Prepare and present comprehensive reports on campaign performance, offering insights and recommendations for optimization.
  • Stay informed about industry trends and emerging media platforms to identify new opportunities for effective local activation.
  • Other duties as assigned.

Qualifications

  • Bachelor’s degree in Marketing, Advertising, Communications, or a related field. A master’s degree is a plus.
  • At least 5 years of experience in media planning and buying, with a focus on out-of-home, preferably within an advertising or media agency.
  • In-depth knowledge of the out-of-home marketplace across top DMA's
  • Excellent communication and presentation skills, with the ability to articulate media strategies and campaign results to internal teams and clients.
  • Leadership abilities to manage and motivate a team, delegate tasks effectively, and foster a collaborative work environment.
  • Strong negotiation skills to secure favorable media rates and placements.
  • Familiarity with media research tools and industry trends.
  • Ability to multitask, prioritize, and meet deadlines in a fast-paced, dynamic environment.
  • Passion for the media industry and staying up-to-date with industry trends.

We take care of you

Noble People offers a generous time-off package of 15 PTO days per annum, Safe & sick days, Personal and Birthday PTO as well as Summer Fridays, Mental Health & Wellness days, and a Sabbatical Program if you are with the agency for 7 or more years.

We offer a comprehensive healthcare plan for eligible employees and their families which includes Medical with Telehealth/virtual care options, Dental, Vision, 401K, STD, LTD, Life Insurance

Lastly, we allow for a cell phone reimbursement, pre-tax commuter benefits, Flexible Spending Account, daily snacks, and much more.

Diversity and Inclusion

At Noble People, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages, and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints and ideas is what makes us a great place to work and differentiate us as an employer of choice.

We are an equal opportunity employer


At Noble People we are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, sexual identity, disability, or any other characteristic. Each person is valued for his or her talents, expertise, experience, and perspective.


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