Local Marketing Specialist

3 weeks ago

Henrico, United States Easy Step Enterprises LLC Full time
Job DescriptionJob DescriptionDescription:

Who We Are:

Easy Step Enterprises is a rapidly expanding, top-performing franchisee of The Good Feet Store, America’s #1 Arch Support Store. We have 30 locations operating in North Carolina, Virginia, DC, Maryland, Alabama, Tennessee, and Ohio with plans to open 25 more locations over the next 4-5 years. We are passionate about helping our community live an active and healthy lifestyle, without their feet getting in the way. From runners to teachers, attorneys to contractors, thousands of satisfied customers have experienced reduced foot, knee, or back pain, improved balance, and a more comfortable lifestyle due to Good Feet Arch Supports. Our employees’ passion to help transform lives is felt by our customers as they are personally fit with our premium Arch Supports that are only found in our retail stores.

The Local Marketing Specialist drives brand visibility through local and regional events, managing end-to-end logistics, vendor relations, and budget allocation. They strategize appointment generation, track attendance metrics, and optimize employee participation while overseeing event collateral and inventory management. With a focus on efficiency and effectiveness, they establish and refine event standards, contributing to overall marketing initiatives as needed.

Duties and Responsibilities:

  • Identify and attend opportunities for local and regional events aimed to increase awareness of The Good Feet Store and its brand.
  • Plan, coordinate, and execute end-to-end logistics and high quality, yet budget conscience presence at local and regional events.
  • Work with on-site 3rd party vendors to coordinate and ensure smooth and successful results
  • Establish, implement and maintain project management tools for special events processes, including events calendar coordination
  • Track attendance and participation, manage collection of assets and contacts, and facilitate appropriate follow-up from events
  • Create tactics to generate appointment bookings at events. Develop opportunities to track appointments and follow up with no-shows.
  • Serve as a resource and primary source of contact for The Good Feet Store employees seeking to participate in more local events.
  • Manage events budget, evaluate results against goals, and generate learnings for improvement
  • Assist in creating and distributing event collateral
  • Coordinate all facets of events with marketing, store support, partners, and stores to help encourage maximum attendance
  • Order and maintain inventory of marketing supplies, corporate collateral, and promotional items and ensure appropriate stock at events to advance brand building and support sales
  • Development standards and procedures for various marketing events, including establishing best practices for events
  • Assist marketing team with special projects and initiatives as assigned


Requirements:

Required Skills/Abilities:

  • Ability to work across teams and departments in a highly collaborative way
  • Strong communication, organizational and interpersonal skills
  • Energetic, self-starter and resourceful problem solver
  • Attention to detail with the ability to work on multiple tasks at once
  • Available to work events on occasional weekends
  • Punctual, reliable, and able to keep a schedule
  • Comfortable and enjoy engaging the public and marketing our solutions

Physical Requirements:

  • Willing and able to travel at least one day a week
  • Must have a driver’s license and a dedicated vehicle
  • Prolonged standing, kneeling, bending, and looking at computer screens#SPO

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