Marketing Coordinator

3 weeks ago

Lancaster, United States Smoker & Company LLC Full time
Job DescriptionJob Description

We are looking for an enthusiastic marketing coordinator to provide creative ideas to help achieve our goals. You will have administrative duties in developing and implementing marketing strategies. As a marketing coordinator, you will collaborate with our marketing and advertising team in all stages of marketing campaigns. Your insightful contribution will help develop, expand, and maintain our marketing channels. This role will help you acquire marketing skills and knowledge of various marketing strategies. Ultimately, you will gain broad experience in marketing and should be prepared to enter any fast-paced work environment.

We are looking for a Marketing Coordinator who will play a crucial role in our company’s advertising campaigns. Your main responsibilities include conducting market research, producing promotional materials, and analyzing sales data. As our ideal candidate, you will be able to interpret customers’ behavior and suggest creative ways to increase brand awareness. If you have excellent communication skills and a passion for advertising strategies, we want to meet you. Ultimately, your efforts will be instrumental in ensuring our company’s marketing efforts help us achieve our immediate and long-term business goals.

Responsibilities
  • Collect quantitative and qualitative data from marketing campaigns
  • Perform market analysis and research on competition
  • Support the marketing team in daily administrative tasks
  • Assist in marketing and advertising promotional activities (e.g. social media, direct mail and web)
  • Prepare promotional presentations
  • Help distribute marketing materials
  • Manage and update company database and customer relationship management systems (CRM)
  • Help organize marketing events
  • Conduct research to analyze customers’ behavior (e.g. purchasing habits, trends and preferences)
  • Design and implement successful marketing campaigns
  • Set up tracking systems for online marketing activities
  • Track progress with Marketing Managers and/or Marketing Specialists
  • Identify and analyze competitors
  • Prepare reports by collecting and analyzing sales data
  • Collaborate with the design department to produce promotional materials
  • Craft clear product marketing copy
  • Organize promotional activities for new products/services

Requirements

  • Strong desire to learn along with professional drive
  • Excellent verbal and written communication skills
  • Excellent knowledge of MS Office
  • Familiarity with marketing computer software and online applications (e.g. CRM tools, Online analytics and Google Adwords)
  • Passion for the marketing industry and its best practices
  • Current enrollment in a related BS or Masters degree
  • Proven work experience as a Marketing Coordinator, Marketing Officer or similar role
  • Knowledge of traditional and digital marketing tools
  • Experience with research methods using data analytics software
  • Expertise with SEO/SEM campaigns
  • Solid computer skills, including MS Office, web analytics and Google Adwords
  • Familiarity with Customer Relationship Management and Content Management System software
  • Excellent communication and presentation skills

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