Marketing Manager

3 weeks ago


Buffalo, United States United way of buffalo Full time
Job DescriptionJob Description

Marketing Manager

The Marketing Manager is responsible for creating and executing a comprehensive marketing and communications program that drives understanding and support of United Way of Buffalo & Erie County. This position reports to the Director of Brand Management and Community Engagement.

Responsibilities:

  • Responsible for influencing and supporting the implementation of the overall marketing strategy including digital marketing and activities that communicate the mission, vision and values of the United Way of Buffalo & Erie County.

  • Oversee the organization’s development and production of marketing materials as well as develop and drive digital content strategy that is inclusive and reaches diverse audiences;

  • Manage vendor relationships to ensure the execution of overall communications strategy, providing support as needed to coordinate media operations both on-site and at events;

  • Engage internal stakeholders in internal brand communication;

  • Support the development of the annual marketing calendar;

  • Contribute to the United Way Board Marketing Committee;

  • Ensure United Way staff is prepared for media events, public speaking, community education, and presentations;

  • Work cross functionally to ensure that departments across the organization have sufficient project management support;

  • Serve as primary internal editor for all public messaging including digital communications, advertising, marketing materials, special events and public education campaigns;

  • Monitor budgets and cost centers including purchasing and vendor approval processes on behalf of the department;

  • Responsible for overseeing social media content and timely posting;

  • Work closely with management to recruit, hire, develop and support diverse marketing team members and independent consultants as needed;

  • Supervise the graphic design staff;

  • Provide videography duties as needed;

  • Visibly demonstrate UW values of service, integrity, collaboration, accountability, equity & agility;

  • Participate in mandatory meetings and training programs;

  • Performs other duties as requested.

Education, Skills, Knowledge, Experience:

  • Bachelor’s Degree in a related field with 3+ years of work related experience or equivalent.

  • Proven experience in developing creative advertising materials, direct mail, email and online advertising communications for diverse audiences.

  • Demonstrated commitment to diversity and equity.

  • Contribute to an inclusive working and learning environment by welcoming diverse perspectives, acting as a change agent and considering outcomes.

  • Excellent interpersonal and communication skills and the ability to work on diverse cross-functional teams in both leadership and member roles.

  • Exceptional presentation and writing skills.

  • Skilled at crafting and delivering compelling stories in a variety of formats.

  • Ability to simplify complex information and clearly communicate through multiple communication channels to diverse audiences.

  • Social Media expertise.

  • Ability to successfully delegate and provide team members with growth opportunities.

  • Must possess strong interpersonal skills and is a relationship builder.

  • Videography experience is a plus.

  • Travel is primarily within the eight counties of Western New York. Some domestic travel may be required for job training and professional development.






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