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Field Marketing Manager

4 months ago

Buffalo Grove, United States Guzman y Gomez Full time

GYG is looking for its next Field Marketing Manager to help grow brand awareness and drive sales in the Chicagoland region and beyond. The Field Marketing Manager reports to the Head of US Marketing and will spearhead field marketing initiatives, develop and manage an array of local store marketing plans and lead marketing for all new restaurant openings.

The Field Marketing Manager plays a key role in developing, executing and measuring the results of various marketing campaigns, and will work closely with Restaurant Operators, Business Coaches, Training, and Marketing teams to develop and implement marketing programs that are designed to build brand awareness, drive traffic and build check within specific markets.

Brand Awareness

Build, maintain and strengthen the GYG brand position across local communities

Marketing Support

Support the marketing department's initiatives with the planning, executing, and tracking of location-specific, field marketing programs including, but not limited to fundraisers, sponsorships, community outreaches, events, email, and social media

Collaborate with the marketing department and field operators to define a monthly restaurant-specific marketing plan that supports sales goals

Manage the process for development, execution, and evaluation of marketing plans for a variety of restaurants

Community Involvement

Develop and drive targeted interactions with local communities to increase awareness and traffic to GYG restaurants

Events

Independently plan, implement, and coordinate marketing and community events, coordinating with vendors, and ordering marketing collateral

Campaign Performance

Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports delivered to leadership on a regular basis

Vendor Management

Manage relationships with external vendors to ensure high-quality and timely execution of marketing programs

Budgets

Manage budgets and resources effectively to maximize impact and ROI for LSM activities

Field Presence

Establish relationships with local businesses, organizations, and influencers to expand brand reach and visibility within the community

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