Director of Event Sales

1 month ago

Orlando, United States PRA Business Events Full time
Job DescriptionJob Description

Director of Sales

PRA is the market-leading business event management firm, delivering unique experiences that move hearts, minds and businesses forward. Blending Passion, Reach and Authenticity, PRA works collaboratively with clients to craft creative, multi-sensory attendee journeys to leave a lasting impression.


This position is based in Orlando and offers a hybrid remote/in-office schedule, working on average 2 days in the office and 3 days from home.


Primary Responsibilities

  • Determine annual goals and gross profit plans by implementing marketing strategies; analyzing trends and results.
  • Manage Regional Sales Managers to ensure goals are achieved.
  • Develop and maintain sound employee relations at all levels to include counseling and disciplining employees; planning, monitoring, and appraising job results.
  • Establish sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products.
  • Implement national sales programs by developing field sales action plans to ensure generation and growth within assigned territories.
  • Maintain sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.
  • Establish and adjust selling prices by monitoring costs, competition, and supply and demand.
  • Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.
  • Oversee "closing" program contracts with problematic clients, qualifying leads and developing program ideas for leads.
  • Develop travel budgets and schedules for VP and/or GM's approval as well as monitoring client marketing budget.
  • Represent PRA at key association and industry groups through membership to include tradeshows and local networking events to meet potential clients.
  • Responsible for remaining current and knowledgeable of industry trends and developments.
  • Contribute to team effort by accomplishing related results as needed.
  • Perform other duties and responsibilities as required or requested.

Qualifications:

  • Minimum 5 years' experience in sales, specifically in a Business Events Company, DMC, incentive travel, event management, convention services, hospitality, or related field.
  • Bachelor's degree in Business, Management, Marketing, Hospitality, or related area.
  • Must be an effective sales leader, with notable experience leading and directing sales teams.
  • Destination knowledge in the areas geographically located in the surrounding areas of their assigned office(s).
  • Industry relationships in these areas.
  • Record of success in sales and marketing strategies, accomplishing goals aligned with organizational strategic planning, including annual goals and gross profit.
  • Experience with client development.
  • Ability to provide solutions and/or resources to challenges/opportunities that may arise during the development and sale of programs.
  • Ability to develop and maintain strong supplier/partner relations at venue and community locations, including negotiation on behalf of clients for best locations, terms, etc.
  • Ability to professionally represent PRA at client meetings, site inspections, industry and association functions, supplier/partner meetings, and staff meetings.
  • Proven experience in the management of a sales force including training, motivating, and regular job appraisals.
  • Strategic planning experience, including analyzing trends, establishing sales goals and profit margins.
  • Expertly proficient in Excel, Word, Power Point, Outlook, and other software deemed necessary for the job.
  • Must be able to read, analyze, and interpret client proposal requirements, RFPs, contracts, financial reports, and other legal documents.
  • Must be able to respond to common inquiries or complaints from clients, supplier/partners, and co-workers.
  • Must be able to effectively present information and respond to questions from clients, supplier partners, and hoteliers.
  • Must be able to prepare sales reports, using complex calculations, for sales meetings and client presentations.
  • Must be able to anticipate and deal with problems involving few concrete variables in a typical office situation.

Benefits include Medical Insurance, Dental Insurance, Vision Insurance, 401(k) with Company Match, Short-term and Long-term Disability Insurance, Life Insurance, Employee Assistance Program, Paid Vacation Time and Paid Holidays, Paid Sick Time, Parental Leave, Pet Insurance, Flexible Spending Accounts, and others.


Whether in-person, remote, or hybrid, PRA guides organizations in bringing people together with strategic content, brand engagement and authentic destination experiences. PRA has local teams across the US covering more than 29 top destinations, and a remote execution team who can plan anywhere our clients envision an incomparable meeting or event.

Internally, we have a robust sustainability and social impact program that includes initiatives around carbon reduction, pushing towards zero waste, supporting the American Forest Foundation and PACT-USA, working with our supply chain to ensure we have sustainable and diverse suppliers for client events and a focus on equity, diversity and inclusion. Our plans and projects are ongoing and we are excited with the changes we've made and look forward to the continued and increased impact we will have through these programs and initiatives.

Our Corporate and Incentive Program Planning Capabilities Include:

Creative Event Design + Production; Local Excursions; Tours; Teambuilding; Offsite Events; Dine Arounds; Digital + Hybrid Programming; Health + Safety Logistics; CSR + Giveback Initiatives; Sustainable Planning Services; Transportation Logistics; Staffing; Content Creation; Graphic Design + Branding; Gifting.

Follow PRA on social @PRABusinessEvents and visit www.pra.com for more information.

  • Head of Marketing for Event Services

    1 week ago

    Orlando, Florida, United States EVENT SOURCE SOLUTIONS Full time

    Position OverviewWe are looking for a skilled and knowledgeable Marketing Director to spearhead our marketing initiatives at Event Source Solutions. The successful candidate will be tasked with crafting and executing marketing strategies aimed at fostering business expansion, enhancing brand visibility, and generating leads for our services in the event...

  • Director of Event Sales

    3 months ago

    Orlando, United States PRA Business Events Full time

    Job DescriptionJob DescriptionDirector of SalesPRA is the market-leading business event management firm, delivering unique experiences that move hearts, minds and businesses forward. Blending Passion, Reach and Authenticity, PRA works collaboratively with clients to craft creative, multi-sensory attendee journeys to leave a lasting impression.This position...

  • Head of Marketing for Event Services

    1 week ago

    Orlando, Florida, United States EVENT SOURCE SOLUTIONS Full time

    Position OverviewWe are in search of a skilled and seasoned Marketing Director to spearhead our marketing initiatives at Event Source Solutions. The individual in this role will be accountable for crafting and executing marketing strategies aimed at fostering business expansion, enhancing brand visibility, and generating leads for our services.Core...

  • Marketing Director

    1 week ago

    Orlando, United States Event Source Solutions Full time

    We are seeking a talented and experienced Marketing Director to lead our marketing efforts at our event rental company. The Marketing Director will be responsible for developing and executing marketing strategies to drive business growth, increase brand awareness, and generate leads for the company. The ideal candidate will have a strong background in...

  • Marketing Director

    3 weeks ago

    Orlando, United States EVENT SOURCE SOLUTIONS Full time $55,000 - $75,000

    Job DescriptionJob DescriptionWe are seeking a talented and experienced Marketing Director to lead our marketing efforts at our event rental company. The Marketing Director will be responsible for developing and executing marketing strategies to drive business growth, increase brand awareness, and generate leads for the company. The ideal candidate will have...

  • Event Coordinator

    2 days ago

    Orlando, United States Sales Bizlab Full time

    Job DescriptionJob DescriptionAbout Sales BizlabAt Sales Bizlab we believe in the individuality of each client, therefore, the solutions that we provide are unique and molded to each of their specific needs. The root of our success lays in our extensive experience across different geographical locations, mediums and markets. Today, Sales Bizlab we enjoy a...

  • Director of Marketing Strategy

    3 days ago

    Orlando, Florida, United States EVENT SOURCE SOLUTIONS Full time

    Position OverviewWe are in search of a skilled and seasoned Marketing Director to spearhead our marketing initiatives at Event Source Solutions. This role is pivotal in crafting and executing marketing strategies aimed at fostering business expansion, enhancing brand visibility, and generating leads for our services.Key Responsibilities:Formulate and execute...

  • Entry Level Event Coordinator

    1 month ago

    Orlando, United States Sales Bizlab Full time

    Job DescriptionJob DescriptionAbout Sales BizlabAt Sales Bizlab we believe in the individuality of each client, therefore, the solutions that we provide are unique and molded to each of their specific needs. The root of our success lays in our extensive experience across different geographical locations, mediums and markets. Today, Sales Bizlab we enjoy a...

  • Entry Level Event Coordinator

    4 weeks ago

    Orlando, United States Sales Bizlab Full time

    Job DescriptionJob DescriptionAbout Sales BizlabAt Sales Bizlab we believe in the individuality of each client, therefore, the solutions that we provide are unique and molded to each of their specific needs. The root of our success lays in our extensive experience across different geographical locations, mediums and markets. Today, Sales Bizlab we enjoy a...

  • Executive Sales Director

    5 days ago

    Orlando, Florida, United States Impact Floors of Texas Full time

    Job DescriptionJob Title: Executive Sales DirectorCompany: Impact Floors of TexasJob Type: Full-timeLocation: TexasAbout Us:Impact Floors of Texas is a leading provider of flooring solutions, serving thousands of multifamily properties across the state. We pride ourselves on our exceptional customer service, quality workmanship, and same-day or next-day...

  • Executive Sales Director

    5 days ago

    Orlando, Florida, United States Impact Floors of Texas Full time

    Job DescriptionJob Title: Executive Sales DirectorCompany: Impact Floors of TexasJob Type: Full-timeLocation: TexasAbout Us:Impact Floors of Texas is a leading provider of flooring solutions, serving thousands of multifamily properties across the state. We pride ourselves on our exceptional customer service, quality workmanship, and same-day or next-day...

  • Wedding Event Sales Coordinator

    1 week ago

    Orlando, Florida, United States Hospitality Ventures Full time

    Position OverviewAs a Wedding Event Sales Coordinator, you will be responsible for promoting and selling our wedding facilities, room blocks, and associated services. Your primary goal will be to achieve or surpass the revenue targets set for the catering department, while fostering strong relationships with our clients.Key ResponsibilitiesYour daily tasks...

  • Director of Sales

    2 weeks ago

    Orlando, United States 360 Destination Group Full time

    360 Destination Group is an award-winning national destination and event management company with offices throughout California, Las Vegas, Florida, Texas, Arizona, Nashville, Chicago and New York. 360DG packs decades of know-how into amplifying the very best that each destination has to offer. As a company that values innovation, creativity, and excellence,...

  • Director of Sales

    2 weeks ago

    Orlando, United States 360 Destination Group Full time

    360 Destination Group is an award-winning national destination and event management company with offices throughout California, Las Vegas, Florida, Texas, Arizona, Nashville, Chicago and New York. 360DG packs decades of know-how into amplifying the very best that each destination has to offer. As a company that values innovation, creativity, and excellence,...

  • Chief Sales Officer

    1 week ago

    Orlando, Florida, United States Sales Geek Full time

    Are you ready to elevate your career in sales leadership?Join a dynamic and innovative sales organization!Sales Geek is recognized as one of the UK’s premier and rapidly expanding providers of sales training, consultancy, and part-time sales leadership services across the UK, USA, and India.This position calls for a seasoned commercial leader who will...

  • Regional Sales Manager for Hospitality

    1 week ago

    Orlando, Florida, United States Gillis Sales Full time

    Job OverviewSalary: $65,000About Gillis SalesAt Gillis Sales, we recognize that effective sales strategies are crucial for the success of any organization. Our goal is to empower hotel owners by making sales achievable and straightforward. We prioritize our team members, valuing their contributions above profits. If you seek a workplace that fosters a...

  • Wedding Event Sales Executive

    1 week ago

    Orlando, Florida, United States Hospitality Ventures Full time

    Position OverviewAs a key player in our sales team, you will be responsible for promoting and selling our wedding facilities, room blocks, and associated services. Your goal will be to align with our business and marketing strategies to achieve or surpass the revenue targets set for the catering department.Key ResponsibilitiesYour role will involve:Engaging...

  • Sales Executive Vice President

    1 week ago

    Orlando, Florida, United States Sales Geek Full time

    Are you ready to elevate your career in sales leadership?Do you possess a wealth of experience in driving sales success?Consider becoming a part of Sales Geek!Sales Geek stands as one of the UK's premier and rapidly expanding providers of sales training, consultancy, and part-time sales leadership across the UK, USA, and India.This position calls for a...

  • Sales Director

    3 days ago

    Orlando, Florida, United States Lodgco Hospitality Full time

    Job Summary:Lodgco Hospitality seeks a highly motivated and experienced Sales Director to lead the sales strategy for our hotel, driving revenue growth and exceeding sales targets.Key Responsibilities:Develop and execute comprehensive sales and marketing plans to increase room revenues for corporate and social functions.Collaborate with the hotel team to...

  • Director of Sales

    4 days ago

    Orlando, United States Lodgco Hospitality Full time $70,000 - $75,000

    Job DescriptionJob DescriptionHoliday Inn & Suites I-Drive in beautiful Orlando, Florida seeks a Director of Sales, the ideal candidate who will be detail oriented with excellent sales skills and a positive goal driven attitude to increase room revenues for both Corporate and Social functions. This individual will be highly involved with the marketing,...