Website Manager

2 weeks ago

Alpharetta, United States Stonebranch Full time
Job DescriptionJob DescriptionSalary:

Stonebranch builds IT orchestration and automation solutions that transform business IT environments from simple IT task automation into sophisticated, real-time business service automation. No matter the degree of automation, the Stonebranch platform is simple, modern, and secure. Using the Stonebranch Universal Automation Platform, enterprises can seamlessly orchestrate workloads and data across technology ecosystems and silos. Headquartered in Alpharetta, Georgia, with points of contact and support throughout the Americas, Europe, and Asia, Stonebranch serves some of the world's largest financial, manufacturing, healthcare, travel, transportation, energy, and technology institutions.

 

 

Your Part in this Growth Story:

We are seeking a talented and experienced Website Marketing Manager to join our dynamic marketing team. As the Website Marketing Manager, you will play a crucial role in enhancing our online presence, optimizing the user experience, and managing content updates across multiple website properties. If you are passionate about digital marketing, have a keen eye for website optimization, and love staying ahead in the ever-evolving online landscape, we want to hear from you

 

This is a hybrid position – 3 days per week onsite, 2 days per week remote – and will report to the Director of Marketing. This role is based in our Alpharetta, GA office.


 

Your Impact on The Organization:

Content Management:

  • Manage content/page creation, maintenance, and updates of multiple website properties – globally.
  • Develop landing pages to support campaign design.
  • Update and maintain translations in multiple languages.

 

Website Optimization:

  • Lead the development and execution of strategies to optimize the website for user engagement, conversion, and overall performance.
  • Stay informed about industry trends, emerging technologies, and best practices in website marketing to proactively identify opportunities for improvement.
  • Manage the relationship with external web agency resources for website development and keep project timelines on track.

 

SEO and Conversion Rate Optimization (CRO):

  • Optimize search engine optimization (SEO) efforts, including updates to title tags, meta descriptions, headers, and alt text, to improve organic search rankings and visibility.
  • Collaborate with the marketing team to implement and optimize search engine marketing (SEM) campaigns for maximum impact.
  • Implement strategies for conversion rate optimization, A/B testing, and user journey optimization, including the development of landing pages for persona marketing.

 

Analytics and Reporting:

  • Utilize web analytics tools (Google Analytics, Plausible, Search Console, Hubspot, etc) to track and analyze website performance, user behavior, and key metrics.
  • Conduct website audits and prepare regular reports on website analytics, providing insights and recommendations for continuous improvement.



What You Will Bring to the Team:

  • 5+ years of experience as a Website Marketing Manager or in a similar role.
  • Experience working with and through marketing agencies.
  • Strong understanding of digital marketing, SEO, SEM, and website analytics.
  • Expert-level proficiency in web content management systems (CMS).
  • Excellent project management skills with the ability to prioritize and multitask effectively.
  • Strong communication and collaboration skills to work with cross-functional teams.
  • Bachelor's degree in marketing, communications, technology, or related field.

 


Technical Knowledge:

  • Content management system (CMS) management. Experience with Typo3 and/or Shopware a big plus
  • HubSpot, Google Tag Manager, Google Analytics, SEMrush
  • Familiarity with HTML and CSS

 


Why You’ll Love Stonebranch

  • Competitive compensation
  • Workforce fitness program/gym reimbursement
  • Excellent health benefits
  • 401k to help you save for your future
  • Regular social events
  • Paid holidays and generous time off policy to rest and recharge
  • Convenient North-Atlanta location

 

 

We are an Equal Opportunity Employer and do not discriminate against applicants due to race, ethnicity, gender, veteran status, or on the basis of disability or any other federal, state or local protected class.

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